Amdocs, a leading provider of software and services to communications
and media companies, appointed Toronto’s LP/AD to the team leading their
global re-branding.
“Amdocs is a very large organization with a broad portfolio
and a history dating back more than three decades,” commented Gary Miles, CMO
for Amdocs. “Capturing the essence of who we are as an organization and how we
want to communicate this story to the industry required experience and the
ability to apply relevant critical thinking. The LP/AD team delivered on this
and brought the creative spark which we saw was the right fit.”
“Amdocs is a global market leader with 25,000 employees serving
customers in over 85 countries,” commented Alex Shifrin, Managing Partner at
LP/AD. “This is as exciting and as challenging an assignment as it gets. While
we’re a boutique, our network reach extends across the globe so we’re well
equipped to deliver.”
After building a set of visual and messaging recommendations based on a series of strategic planning sessions across Amdocs worldwide, LP/AD worked with the team to provide a fully updated brand platform and visual identity.