Emirates NBD promotes their volunteer programme Exchanger with ‘Give in to Giving’ campaign
For World Kindness Day, Leo Burnett Dubai and production house Hanzo have created a characterful animation that sees an unhelpful curmudgeon discover the joy of giving.
The ad is for Emirates NBD, one of the biggest banks in the UAE. Besides its product propositions, the company lays great emphasis on a holistic and responsible approach to banking that leaves a positive impact on the community. To that end, the bank has been championing the act of volunteering since 2015.
Exchanger, their Volunteer program has been creating opportunities for employees, friends and family and partners to exchange their time for social good and make a real difference. This year, they wanted to throw open this program to the citizens of UAE.
The campaign launched on November 13, World Kindness Day, with an animation film on social media that aims to disarm the most cynical of minds. The platform titled ‘Give In To Giving’ dwells on an the insight that altruism is deeply-rooted in human nature. Volunteering for a cause, big or small, fulfills our natural instinct to help, share and get involved.
The film brings this idea to life, while inviting people to sign up as volunteers through the online hub where visitorscan find a cause and campaign of their choice, while also learning more about the benefits of volunteering. The film and the website are the two centrepieces of a larger integrated effort.
Chief Creative Officer:Bechara Mouzannar
Head of Art:Sidney Araujo
Agency Producer:Ralph Matar
Communication Executive:Fabienne Naggear, Lama Mosallem, Aciel Awada
Regional Communication Director:Ramzi Sleiman
Account Director:Hafsa Qureshi
Chief Strategy Officer:Karl Salibi
Executive Producer:Hijaz Moosa
Music :Fereydoon Bahrami
Art Director:Hamid Sheikh
Character Design:Hamid Sheikh
Production:(Production Manager) Elahe Khalili
Light & Render:Mohammad Sadri, Payam Memar (character shading)
With an LBB company page, you can upload all your press, work, jobs and events at the click of a button, giving your news an audience of over 120,000 users in over 160 countries. You will also be connected with our editorial team, and become part of our global creative community.