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Creative in association withGear Seven
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AliveNow Creates Facebook AR Camera Filter for Facebook's #SocialForGood Live-Athon

28/11/2018
Branding and Marketing Agency
Bengaluru, India
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Experience enables users globally to record and share a #SocialForGood pledge

Creative tech agency, AliveNow has developed a unique Facebook AR Camera Filter for Facebook's special #SocialForGood Live-Athon event with Indian actress Priyanka Chopra.

India's first Facebook Live-Athon had celebrity guests like actors Janhvi Kapoor, Ishaan Khatter and Ayushmann Khurrana; director Imtiaz Ali; designer Soundarya Rajinikanth and many more join Priyanka Chopra as they discussed important topics like mental health, cyber bullying and women entrepreneurship.

For this event, AliveNow built a Facebook AR Camera experience that enables users globally to record and share their #SocialForGood pledge. Launched directly from the Facebook Camera, upon the press and hold record action, the pledge scrolls up from the bottom of the screen which the user reads. Many of the celebrities who were part of the event and hundreds of netizens have already shared their #SocialForGood pledge's on Facebook, Instagram and twitter.

Commenting on this creative use of AR filters, Adhvith Dhuddu, CEO of AliveNow, said: "When Facebook came to us they had a very clear brief and expectation. Given that the Social For Good event highlights the amazing positive things possible through social media, they wanted a simple, unique and creative way to let users share their pledge as well. With a Facebook AR Camera Effect, we could do just that. Anyone around the world could record and share their pledge and with celebrities sharing their pledges, the impact was amplified."

User's can visit Facebook's Bollywood page or click on this link to experience the AR Camera Effect and record their pledge.

Credits
Work from alivenow - digital & creative tech agency
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