Alecia: The First-Ever Shoppable Streaming Video Network Officially Launches
As a pioneer in the emerging video commerce market, ALECIA, the first shoppable video streaming service, is officially launching as a subscription-free, shoppable, video-on-demand network. The platform combines the ease of video streaming with instant shoppable content, creating a network that will rival the current streaming blueprint, and redefine the way consumers are influenced to shop from their smartphones, tablets, and computers.
ALECIA’s platform is built upon interactive technology that makes on-screen products instantly available for purchase to viewers as they continue watching, uninterrupted. With thousands of brands and products made available, viewers have the ability to simultaneously watch and shop from their favorite shows, all with the click of the remote or tap of the screen.
ALECIA’s content line-up includes licensed TV shows and movies along with originals developed and produced exclusively for the network. The service features DAY content relating to cooking, home décor, fashion, beauty, parenting, and fitness as well as NIGHT primetime content ranging from reality tv shows to action movies.
Regarding the content, Founder and CEO Alecia Vimala, states “not only will we be vigilant in our commitment to deliver quality programming, we will be steadfast in our efforts to promote inclusion.”
Based in Nashville, Tennessee, ALECIA launches with one core objective: to make #WATCHANDSHOP the new normal. Seamlessly shopping directly from content will soon become the face of e-commerce and streaming as it enhances viewer experience and streamlines their interests and demands.
“I want ALECIA to be a network of the people with content built and created by them,” adds Vimala. “This will become the new standard of reality television.”