ALDI Partners with Ogilvy & Mather Shanghai for Market Entry into China

ALDI has appointed Ogilvy & Mather Shanghai as its agency of record to manage its market entry into China. Ogilvy will be charged with developing ALDI’s brand strategy and integrated launch communications for the market, as the company opens its first-ever digital flagship store on Tmall Global.

Commenting on the new partnership, Christoph Schwaiger, Country Managing Director of ALDI CHINA said, “We have ambitious plans for China, and are fully aware of the challenges ahead with introducing our products in this very crowded market. We are equally excited about the great potential of the Chinese market and consumers’ desire for high quality products to support a more international lifestyle. We were looking for an agency partner that understands China, has a strong track record in successfully bringing global brands into China, and is capable to support the launch of our online business. Ogilvy gave us confidence to undertake this journey together.”

Chris Reitermann, Co-CEO, Ogilvy & Mather APAC said, “We are extremely proud to be partnering with ALDI in China for their market entry. ALDI is a household name in Europe and a leader and innovator in its category. We are excited to bring the brand to Chinese shoppers and believe ALDI will have a great future in China.”

ALDI is a prime example of smart grocery retail with a unique business model. The company operates across ten countries worldwide with over 10,000 stores to its name, and is one of the world’s largest privately owned companies. China is the second APAC market the company is tapping into after building a solid momentum in Australia since its launch in 2001.