Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


ALDI Launches Four New Spots for 'The More the Merrier' Campaign

Created by BMF Australia, the 15-second films illustrate the amusing situations that garden parties throw up

ALDI Launches Four New Spots for 'The More the Merrier' Campaign

ALDI has launched four new 15-second TV spots part of its 'The More the Merrier' campaign via BMF Australia.

Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time.

When people shop at ALDI you're always prepared for a crowd, because you know you're getting great quality at the best prices.

These individual product ads continue the 'The More the Merrier' idea - with the emphasis now very much on getting more for your money.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: ALDI Australia

Marketing Director: Mark Richardson

Assistant Marketing Manager: Katherine Franulovich

Marketing Manager: Kylie Warnke

Creative Agency

Creative Agency: BMF Sydney

Art Director: Guy Treadgold

Planner: Kellie Boxrdle

Executive Creative Director: Cam Blackey

Group Account Director: Toby Hussey

Account Executive: India Gates

Agency Production: Emma Friend

Copywriters: Hans Christian Berents, Tom Johnson

Associate Creative Director: Rosita Rawnsley-Mason

Head of Planning: Hugh Munro

Executive Planning Director: Christina Aventi

Designer: Matthew Hughes

Managing Director: Stephen McArdle

Media Agency

Media Agency: Zenith

Production Company

Production Company: Goodoil Films

Executive Producer: Sam Long

Director: Hamish Rothwell

DOP: Germain McMicking

Producer: Llew Griffiths

Casting Director: Alison Meadows @ Mullinars


Edit Company: ARC Edit

Editor: Damien Magee

Post Production / VFX

Post Production Company: Alt.VFX


Music : Elliot @ Turning Studios