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Hires, Wins & Business

AkzoNobel Names MullenLowe Group Creative Partner for Professional Paints Business

Agency to deliver on growth objectives and business opportunities for the global brand

AkzoNobel Names MullenLowe Group Creative Partner for Professional Paints Business

AkzoNobel has announced the appointment of MullenLowe Group as the new creative agency partner for its Paints global marketing organisation, which is based in Amsterdam.

Effective immediately, the new partnership aims to deliver on the growth objectives and business opportunities of AkzoNobel’s professional paints activities. It follows last year’s appointment of MullenLowe Group as the global creative partner for AkzoNobel consumer paints.

“AkzoNobel has been providing painters with the highest quality paints for more than 200 years,” explained David Menko, Chief Marketing Office of the company’s Paints business. “We have a clear requirement for a strong creative partner in order to leverage our global presence and further build our professional brands. We feel MullenLowe Group is the right partner to deliver against our growth ambition for these brands as we continue to lead the way globally via our innovation, disruptive communication, and our passion to make people’s lives more liveable and inspiring with our products, services and tools.”

Nuno Pena, Global Marketing Director for AkzoNobel’s professional and pre-deco activities, added: “We are thrilled with the appointment of MullenLowe Group as our global agency partner for the Paints business. They are great partners for our consumer colleagues and we have already achieved some outstanding results on those brands. I am looking forward to their team bringing to bear their experience with our organisation, and their creativity to drive business success for our professional brands – such as Sikkens and Dulux Trade – and for audiences around the world.”

Commenting on the partnership, Jose Miguel Sokoloff, Global President of the MullenLowe Group Creative Council, said: “We are very proud of our relationship with AkzoNobel and the work that we have produced for the consumer paints organisation. We’re excited to put the power of our challenger thinking and creativity to drive an unfair share of attention for the professional side of the business.”

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