AIRBAG Lures Senior Director Ben Saunders
Senior director Ben Saunders has joined AIRBAG's directorial roster.
Saunders has created memorable campaigns for AFL, Lipton, McDonald's, Caltex, Canon, and the award-winning VB Symphony.
Says Adrian Bosich, managing partner, AIRBAG: "Ben is that rare combination of a great director with a unique voice, and also a fantastic communicator. He's able to articulate the film he's wanting to create, and leads everybody - clients, agencies and crew - to that vision."
Saunders has created memorable campaigns for AFL, Lipton, McDonald's, Caltex, Canon, and the award-winning VB Symphony.
Says Adrian Bosich, managing partner, AIRBAG: "Ben is that rare combination of a great director with a unique voice, and also a fantastic communicator. He's able to articulate the film he's wanting to create, and leads everybody - clients, agencies and crew - to that vision."
Says Saunders: "Adrian really stitched up my quote by banging on about
being articulate. So let me start with a very long, rhythmic sentence,
chock full of energy and emotion, infused with my personality and
excitement about my move across to AIRBAG. Punctuated by a short,
dramatic one. Then end on one punchy summary word. Awesome!"
When pressed to comment, head of production Martin Box: "We'd tried several lures, and eventually a humble curly tail grub managed to reel Ben in."
When pressed to comment, head of production Martin Box: "We'd tried several lures, and eventually a humble curly tail grub managed to reel Ben in."
