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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Air New Zealand and Host Target Homesick Kiwi Expats in New PSA

14/08/2017
Advertising Agency
Sydney, Australia
127
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IDr. T.K. Samuels, star of New Zealand's favorite medical drama Shortland Street, delivers a public health announcement on homesickness.
100% of New Zealanders not living in New Zealand suffer from homesickness, so Air New Zealand via creative agency Host Sydney, has enlisted the services of Kiwi television heartthrob Dr. T.K. Samuels to cure expats living in Australia of this very real illness.

The announcement is followed by a number of short films where the iconic Kiwi doctor helps get viewers on the runway to recovery by prescribing one of Air New Zealand's great deals. The campaign is supported by a 48 hour sale to New Zealand.

Credits
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