AIDES and BETC Paris Launches 1st Edition of La Grande Braderie du Design

From May 11-13th 2017, BETC welcomes the very first edition of La Grande Braderie du Design in Les Magasins généraux, in collaboration with AIDES.

La Grande Braderie du Design is an inaugural sale of furniture and design objects from renowned designers at affordable prices. All profits will be donated to the organisation AIDES, which finances AIDS screening tests and helps prevent HIV transmission. 

The event will be sponsored by well-known French designer, Philippe Starck.

BETC has built a strong bond with AIDES, hosting La Grande Braderie de la Mode (a similar fashion-related event) twice a year since 2004. The agency is especially proud to support and welcome the first edition of La Grande Braderie du Design in Les Magasins généraux. 

Les Magasins généraux is BETC new office building. The 20,000m2 renovated flour and grain warehouse houses BETC’s 900 coworkers and 5,000m2 of workspace for external projects and creative partners.

The space allows the agency to create, produce, experiment, innovate and interact with the public… and therefore go well beyond the limits of advertising.