AICP Show Announces 2017 Winners
The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium at the New School, and the AICP Week Base Camp. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show. Serving as chairperson of this year’s Show was Lisa Mehling, Owner/Executive Producer of Chelsea Pictures. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing here. Each year, the honoured work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,900 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, and Advertising Excellence/Campaign, which each may have only one honouree, making those pieces “Best in Show.” “Evan,” for Sandy Hook Promise out of BBDO New York and directed by Henry-Alex Rubin of Smuggler was honoured for Advertising Excellence/Single Commercial. The ad uses a clever twist to highlight the signs that a teen may be planning a school shooting. Nike’s “Unlimited You,” comprising the spots “Unlimited Youth,” “Unlimited Will,” and “Unlimited Courage,” was honoured for Advertising Excellence/Campaign. Directed by Max Malkin of PRETTYBIRD for Wieden+Kennedy, the campaign introduces viewers to exceptional athletes who have overcome challenges to excel at their chosen sports.
At the AICP Next Awards, the Most Next honour (Best in Show) went to Lockheed Martin’s “The Field Trip To Mars,” produced by Framestore for McCann New York. The experience follows children on a school bus as they experience a trip to Mars via virtual reality. The winner of the Most Next honour directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to the Washington D.C. chapter of Girls Inc.
The most honoured production company in the AICP Awards (across the Show and Next) is Smuggler, with six honours, followed by O Positive five honours each. Framestore and MJZ each earned four honours; while Epoch Films, Rattling Stick and Somesuch/Anonymous Content and Tool each received three honours.
Among directors, David Shane of O Positive earned five honours, while Henry-Alex Rubin of Smuggler and Spike Jonze of MJZ each received four honours. Martin de Thurah of Epoch Films, Ringan Ledwidge of Rattling Stick, Floyd Ross of Tool, and Daniel Wolfe of Somesuch/Anonymous Content each earned three honours.
On the agency front, BBDO New York earned seven honours and Wieden+Kennedy earned six honours, while Droga5 and Wieden+Kennedy each received five honours. Framework and McCann each received four honours, while R/GA and Venables, Bell & Partners each had three honours.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 23 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
The AICP Show reel features custom-designed graphics by Trollbäck + Company, with an original score and sound design by Antfood. The Show Sponsor reel and loop was created by Taylor James with music by Yessian.
Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are CAPS – A Cast & Crew Entertainment Company and Universal Studios. Its Supporting Partners are: the Film Offices of The Hawaiian Islands; NEED Financial; Panasonic; Sony Pictures Studios; and The Team Companies. The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Collins; Creativity; Directors Guild of America; Google Cloud; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood Beverly Hills; Nice Shoes
ROK Drinks; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Taylor James; Trollbäck+Company, and VER. The AICP Show Corporate Patrons are: Adspur; Antfood; COLOR – An Audio Production Company; Entertainment Partners; Final Cut; Frankfurt Kurnit Klein & Selz; Media Services; and Yessian.
The AICP Next Awards Corporate Benefactors are Collins; Google Cloud; McCann Systems; and MPC. The AICP Next Awards Corporate Patrons are: Antfood; Framestore; JumP; Unilumin, and Whitehouse Post. The Next Awards event sponsors were: CAPS – A Cast & Crew Entertainment Company; Film Offices of The Hawaiian Islands; Fox Studios; Island Film Group; and Rok Drinks.