adidas 'Waiting for the Weekend' Wins Best Fashion Film at Aesthetica Short Film Festival

C41 Studios' Waiting for the Weekend for Adidas Originals has picked up Best Fashion Film at the Aesthetica Short Film Festival (ASFF)

For the film, creative director Luca Caizzi wrote a story revolving around the concept of the Italian 'comitiva' (group of close friends) and the importance of living in a neighbourhood.

Directed by Leone, this short film tells the story of five young friends, living in the same neighbourhood. The street is something more than the path connecting the key spots of their lives; it is the main environment where they live and pass time. The story develops in a whole week and every day is dedicated to a different character or situation, where each story is interconnected with others.