Cheil Pengtai (Beijing), Hakuhodo (Mumbai, Jakarta, Tokyo), McCann Worldwide Group (Melbourne & Kuala Lumpur), Chang International (Bangkok) & Iris Worldwide (Bangkok, Singapore)
ADFEST 2017 has now revealed its complete line-up of speakers, workshops and events as it gears up to celebrate its 20th anniversary in a few weeks’ time. ADFEST 2017 runs from 22nd to 25th March 2017 with the theme ’20 Years of Diversity’.
The sessions to be announced are:
WHAT’S NEXT? THE APOCALYPSE OF CREATIVITY
Alex Liu, Associate Innovation Research Director, Cheil Pengtai (Beijing)
Thursday 23 March, 12:15 pm
In the creative world, creatives are facing a huge crisis: will art directors and copywriters be replaced by AI and robots eventually? Will the apocalypse of creativity finally come? Budget for lengthy TVC? Too luxurious! Why not spend it on building DSP or buying KOLs? More and more brands are turning to technology for help: big data, AI, IoT as well as VR/AR are all the rage. Yet Alex Liu believe he has found the perfect balance between technology and creativity in marketing: something they call “IoME” or Internet of Marketing Experience.
MOTHER TONGUE CREATIVITY
Elvis Sequeira, Chief Operating Officer at Hakuhodo Percept India (Mumbai), Farhana E. Devi Attamimi, Executive Director of Strategy at Hakuhodo Network Indonesia (Jakarta), and Mirei Okamura, Integrated Marketing Communication Planner & Activation Supervisor at Hakuhodo Inc. (Tokyo)
Friday 24 March, 2:30 pm
The most basic communication tool humans use to convey messages is neither advertising nor the Internet, but of course language. We are all Asians, yet we speak many different languages. Each has its own distinctive character and rules, which are intimately related to the cultural context and can be of great advantage to us in our creative endeavors. This seminar will examine the varied potential of creativity in the light of the characteristics of the languages spoken in India, Japan, and Indonesia.
DECODING THE MANY FLAVOURS OF CREATIVITY
Pat Baron, Chief Creative Officer of McCann Worldgroup (Melbourne) and Heok Seong Ng, Chief Creative Officer McCann Worldgroup (Malaysia)
Friday 24 March, 3:15 pm
From Australia to Malaysia, this presentation explores what makes a great creative
and how cultural differences should be celebrated to get ahead in today’s
FROM BACKPACKERS & TUK-TUKS, TO DIVERSE CULTURE & WORLD CLASS BARS
Asawin Rojmethatawee, Communication & Media Director, Chang International (Bangkok), Luke Nathans, Regional CEO, iris Worldwide (Singapore); Graham Van Der Westhuizen, Managing Director, iris Worldwide (Bangkok); Mark Hadfield, Regional Planning Director, iris Worldwide (Singapore); moderated by Atiwat Manassarikan, Senior Planner, iris Worldwide (Bangkok)
Friday 24 March, 4:45 pm
When Westerners think of Thailand they inevitably think of the clichéd perception: The Hangover movie, backpackers and sun-kissed beaches. But it’s time for bold brands to change these perceptions. Join Beer Chang and their lead agency, iris Worldwide, as they take you on a journey of how they are reversing the West’s march on the East, and instead taking a proud Thai brand boldly to the West to dispel these perceptions. Find out just what did Beer Chang do to shift Western perceptions of Thailand to establish a new Thai identity.
ADFEST 2017 will take place at the Royal Cliff Hotels Group in Pattaya, Thailand. For more information about this year’s program or to purchase tickets, visit www.ADFEST.com