Addison Lee Targets UK Growth with Appointment of agenda21 Digital
agenda 21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK.
Effective immediately, agenda 21 Digital has become Addison Lee’s retained agency to oversee all aspects of Addison Lee’s digital footprint. Addison Lee is the world’s largest managed car operation, providing a premium service through its’ fleet of 5,000 vehicles. The company counts 80 percent of the FTSE 100 Index as customers and provides up to 30,000 rides a day in London alone, and is investing in new business, technology, and fleet as it looks to grow in London and internationally. In addition to its presence in London, Addison Lee also has operations in the North-West of England – Manchester, Chester and Stockport.
“agenda21 Digital demonstrated lots of passion and expertise throughout the pitch process. We were impressed by their approach to bringing together data, technology, and advertising in an increasingly complex digital environment, and by their enthusiasm for Addison Lee’s expansion plans, ” said Rav Seehra, Digital Marketing Lead at Addison Lee
“We are dead chuffed to have won Addison Lee. Their clear ambition and understanding of the role of media, data, and technology make them the ideal client for agenda21,” said Pete Robins, Founder of agenda21 Digital.
An RAR recommended agency, agenda21 Digital are a team of 70 digital experts based in Soho. Trusted by clients such as Air New Zealand, Vodafone, MacMillan Cancer Support and The AA. Addison Lee will be joining other recent wins; Le Col, Hachette and AJ Bell.
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