ADC Says 'Let the Art Decide'

A famous art sculpture, curated by the most prestigious art galleries in the world, judging the acclaimed piece “Hands” from Coke? 

 

 

 

 

At first glance, the new ADC Call For Entries Annual Awards campaign seems surreal, but it is not far from the original vision of the Club’s founder, Luis Pedlar. In 1920, Pedlar founded the Art Directors Club with the genuine aspiration to elevate commercial art to the level of fine art and to celebrate it with the same critical eye.

 

 

Under the tagline “Let The Art Decide”, the campaign is designed to unify these worlds by letting real artwork, in this case the work of famous Japanese artist Yoshitomo Nara, be the judge of advertising, design and communications.

 

 

The campaign created by the Manhattan-based collective, The Conquistadors, involved the collaboration of five artists, including Yoshitomo Nara, the production house Good Morning Films that recently produced the Coke commercial and its giant Santa Claus puppet, and the visual effects and animation artists who were recently awarded in various European festivals for the movie “Eva.”

 

 

Creative credits – Let The Art Decide

 

Film "Dog"

Agency: The Conquistadors Collective

Client: Art Directors Club

Creative Directors: Mauricio Alarcon, Iu Lalueta

Writers: Mauricio Alarcon, Patrick McCormick

Art Directors: Quito Leal, Roxanne Bello, Ryan Crouchman

Artist: Yoshitomo Nara

Production Company: Good Morning Films

Executive Producers: Susana Boix, Laura Escobar, Aymi Beltramo

Director: Jordi Soler

Director of Photography: Borja Lopez

Post Production & Visual Effects: Cubica

Editor: Miquel Alcoriza

Sound Design: Machine Head

Composer: Stephen Dewey

Sound Design Executive Producer: Patty Chow

Music: Melody Sync

Composer: Poltergay

Location: The National Art Museum of Catalonia

Suppliers: Servicevision, Zeferino

 

Magazines/Posters

Agency: The Conquistadors Collective

Client: Art Directors Club

Creative Directors: Mauricio Alarcon, Iu Lalueta

Writers: Mauricio Alarcon, Patrick McCormick,

Art Directors: Quito Leal, Roxanne Bello, Ryan Crouchman

Strategist: Doug Cameron

Artists: Yissus, Grand Chamaco, Virginia Alvarez, Toni Borrell

Art Buyers: Papa Issue, Jane Sutherland