adam&eveDDB's New Harvey Nichols Film Features First Centenarian Model in Vogue

In its truly fearless stylish fashion, Harvey Nichols is launching a campaign featuring the first 100 year-old model to appear in Vogue magazine.

The campaign, to celebrate Vogue’s 100th Anniversary, features Bo Gilbert, who was born in 1916 and will appear in an exclusive print ad in Vogue’s commemorative June issue. A two minute behind the scenes film will run across Harvey Nichols’ channels and will be supported by editorial on Vogue.co.uk.

The campaign is loaded with Harvey Nichols’ attitude and willingness to do things differently, and aims to tackle ageism in the fashion industry.

The campaign was shot by world famous fashion photographer Phil Poynter, who founded ‘Dazed’ with Jefferson Hack and Rankin.  Vogue’s 100th Anniversary issue will be its biggest ever issue and is on sale in May.

Ben Tollett, Executive Creative Director, adam&eveDDB, says: ‘ Vogue’s 100th anniversary seemed like such an important moment, so we wanted to celebrate it by doing something symbolic. We’re really proud to be involved in a project, which proves the older generation can be fearlessly stylish too. Ageism is so last century.”

Shadi Halliwell, Creative and Marketing Director at Harvey Nichols: “We devised a campaign that reflected the playful attitude Harvey Nichols is famous for, celebrating both the 100th Anniversary of British Vogue, and also style in its entirety. It was a privilege to work with Bo, she is a fabulous, independent lady who epitomises timeless style.”