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Super Bowl

Adam Driver Screws Up SNICKERS' Live Super Bowl Ad in the Best Way

BBDO New York teamed with O Positive's Jim Jenkins for the impressive big game spot

Adam Driver Screws Up SNICKERS' Live Super Bowl Ad in the Best Way

It was pretty ballsy for SNICKERS to announce that it would be performing its Super Bowl spot live during the big game. But boy, has it paid off. 

BBDO New York has now unveiled the live ad featuring Star Wars actor Adam Driver. Set in the Old West, it doesn't take long for everything to go horribly wrong in a hilarious way. 

The ad was directed by O Positive's Jim Jenkins.

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Creative Agency

Creative Agency: BBDO New York

Creative Director: Scott Mahoney, Dan Oliva

Executive Creative Director: Gianfranco Arena, Peter Kain

Chief Creative Officer: David Lubars, Greg Hahn

Head of TV / Production: Devon Clark

Group Account Director: Susannah Keller

President: Kirsten Flanik

Account Executive: Danee Fields

Producers: (Music) Melissa Chester

Planners: Sean Stogner

Director of Integrated Production: David Rolfe

Executive Director: Amy Wertheimer

Planning Director: Annemarie Norris

Account Manager: Blake Maraoui

Account Director: Lisa Piliguian, Tani Corbacho

Production Company

Production Company: O POSITIVE

Executive Producer: Ralph Laucella, Marc Grill

Director: Jim Jenkins

DOP: Mauro Fiore

Producer: Blake Morrison


Edit Company: Arcade Edit

Editor: Geoff Hounsell

Edit Assistant: Laura Sanford

Producer: Adam Becht

Executive Producer: Chrissy DeSimone

Post Production / VFX

Post Production Company: SQUAD 47

Executive Producer: Steve Greenstein


Composer: John Adair

Sound Production: Andres Velasquez + Andrew Tracy

Music Production: EMOTO

Producer: Paul Schultz, Laura Dopp

Sound Design: One Thousand Birds

Category: Food , Snacks and confectionary

Genre: Comedy , Stunts