Hires & Wins
Oct. 31, 2012, 11:02 a.m. by LBBOnline
Accomplice Signs Sherpas CinemaAward-winning collective joins for US representation
LA, NY, Chicago, Denver – (October 30, 2012) – After an incredibly busy year, Accomplice has launched the fall with a directorial signing sure to garner industry-wide envy. Sherpas Cinema -- an incredibly talented creative collective made up of Filmmakers Eric Crosland, Dave Mossop and Malcolm Sangster -- has signed with Accomplice for representation in the commercial, advertising and branded content space.
Perfectly positioned for the commercial, advertising, and the re-burgeoning trend for branded content, the credit for signing the Sherpas goes to Accomplice Founder/EP Jeff Snyder, who has a keen eye for finding as-yet untapped talent. “When I first saw the work of Sherpas Cinema, I was of course blown away by the visuals,” explains Snyder. “Your mouth literally drops open when you see the imagery in their film and other work, which led to amazing viral success. But the Sherpas are true storytellers and filmmakers. They have taken the action sports genre and visual imagery to an entirely new level. And they are well positioned to translate this very original, fresh talent to advertising-based projects of all kinds. Their work captures an authentic representation of youth culture today, which transcends action sports visuals. There truly are no limits in my view to the Sherpas’ future success in the advertising arena.”
“We are thrilled to have the Sherpas signed to Accomplice,” adds east coast EP Pam Rohs. “Our goal for their directorial careers is to share their work and their talent with the international commercial and advertising community. Their unconventional point of view, as well as a focus on creative innovation has set them apart from their competitors in the extreme sports genre. But we believe their talent can and will be applied to a broad range of projects from actions sports to visuals; and youth-oriented work requiring real authenticity.”
Exploding onto the international action sports film scene with their 2011 release, feature film “All.I.Can.,” Sherpas Cinema is a team of award-winning directors and cinematographers, specializing in leading-edge filmmaking techniques and inventive animation/graphic design. With years of multi-faceted mountain experience, the Sherpas have specialized in action sports projects that feature some of the world’s top athletes while showcasing an expertise in aerial photography and the use of advanced camera systems. The Sherpas began their careers shooting small films and videos about their first love, skiing. Dedicated to strong storytelling, the trio took their films and entered worldwide film festivals. They came to the attention of such international brands as Black Diamond Equipment, The North Face, Clif Bar, and Universal Music Group; who are now long-time partners and collaborators for the Sherpas on numerous client-direct creative content projects and music videos. Last year, saw the release of Sherpas Cinema’s first feature, “All.I.Can” which they wrote, produced, packaged and distributed themselves, with the help of corporate sponsors. Many of their projects include a mission for safety in skiing and action sports, after the life-altering experience as teenagers of losing four classmates in an avalanche. Committed to strong storytelling, high production values, and originality in filmmaking, with the signing to Accomplice, the Sherpas are expanding their reach internationally in terms of client base and creative opportunities. Currently, the Sherpas are working on a series of creative content projects, including “Flyover Canada,” an immersive virtual flight/ride aerial journey, which has taken them shooting to 25 of Canada’s most idyllic settings. Other current projects have them traveling to extreme international locations such as Bolivia and the Himalaya. They are also shooting their next major snow film release, due out in Fall 2013. Their feature “All.I.Can” was ranked first place in iTunes’ “Sports Movies for 2011.” “A visually stunning piece of cinematography...the best movie in skiing,” said “ESPN Action Sports Blog” upon the film’s debut last year.
“Our signing with Accomplice is a natural next move for us here at Sherpas Cinema,” notes Filmmaker/Producer Malcolm Sangster. “With close management by Jeff and Pam as our Executive Producers, we know that Accomplice will expand our creative reach, bringing us opportunities on a national and international level. We’re excited to get started.”
“I'm very excited at our chance to partner with Accomplice, and bring our knowledge of working in complex creative environments to the commercial industry," adds Director Eric Crosland.
Accomplice Director Trevor Cornish recently completed a McDonald’s spot for TBWA/Paris for the Olympics, as well as another hilarious McDonald’s spot entitled “McFarmer vs. McTimber.” Director David Jellison just shot a Century Link spot, as well as a K-Swiss spot for Lady Footlocker via NBC featuring celebrity trainer Jillian Michaels; and a series of new Dodge spots via ad agency Armory.
To view the JP Auclair Street Segment from "All.I.Can," the award-winning film from Sherpas Cinema, go here.
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