Aaron Paul Finds Actors Lying to Get the Part in Hulu Ad from twofifteenmccann
To kick off the new season of the hit Hulu Original, The Path, launching tonight, Hulu again wryly shines a light on an all too human behavior: lying about watching certain TV shows just to seem in the know. This time Hulu’s agency twofifteenmccann set up an experiment.
Some of LA’s finest, invited to audition for a role in The Path, were surprised with the opportunity to audition with none other than the show’s star, Aaron Paul. One by one, they entered a room and were asked if they were familiar with the show’s plot. Would they improvise a response even if clueless?
This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to “Come TV With Us” and offers a simple alternative to being caught in a tangled web of lies: watch all the episodes of hit TV shows, premium originals and movies on Hulu.
Creative Agency: twofifteenmccann
Copywriter: Rob Katzenstein
Art Director: Justin Hargraves
Chief Creative Officer: Scott Duchon
Business Affairs: Mary Beth Barney
Director of Integrated Production: Alex Spahr
Account Management: Julie Sinclair, Bhumieka Patel
Senior Producer: Mai Huynh
Strategy: Gabrielle Tenaglia, Janene Lin, Paige Robertson
Production Company: Anonymous Content
Executive Producer: Eric Stern
Director: Tim Godsall
DOP: Andre Pienaar
Head of Production: Kerry Haynie
Line Producer: James Graves
Production Designer: Paul Austerberry
Edit Company: Cut + Run
Editor: Andy Green
Post Production / VFX
Post Production Company: Company 3