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Creative

Aaron Paul Finds Actors Lying to Get the Part in Hulu Ad from twofifteenmccann

McCann North America, 5 months ago

This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to 'Come TV With Us'

Aaron Paul Finds Actors Lying to Get the Part in Hulu Ad from twofifteenmccann

To kick off the new season of the hit Hulu Original, The Path, launching tonight, Hulu again wryly shines a light on an all too human behavior:  lying about watching certain TV shows just to seem in the know.  This time Hulu’s agency twofifteenmccann set up an experiment.  

Some of LA’s finest, invited to audition for a role in The Path, were surprised with the opportunity to audition with none other than the show’s star, Aaron Paul.  One by one, they entered a room and were asked if they were familiar with the show’s plot.  Would they improvise a response even if clueless?

This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to “Come TV With Us” and offers a simple alternative to being caught in a tangled web of lies: watch all the episodes of hit TV shows, premium originals and movies on Hulu.

Creative Agency

Strategy: Gabrielle Tenaglia, Janene Lin, Paige Robertson

Senior Producer: Mai Huynh

Director of Integrated Production: Alex Spahr

Creative Agency: twofifteenmccann

Copywriter: Rob Katzenstein

Chief Creative Officer: Scott Duchon

Business Affairs: Mary Beth Barney

Art Director: Justin Hargraves

Account Management: Julie Sinclair, Bhumieka Patel

Offline

Editor: Andy Green

Edit Company: Cut + Run

Post Production / VFX

Post Production House: Company 3

Production Company

Production Designer: Paul Austerberry

Production Company: Anonymous Content

Executive Producer: Eric Stern

DOP: Andre Pienaar

Director: Tim Godsall

Line Producer: James Graves

Head of Production: Kerry Haynie