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A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews

American football stars take centre stage in DDB's latest work

A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews

Pep Talk is a 30 second spot featuring both American football MVP Aaron Rodgers and his fellow teammate and linebacker, Clay Matthews. This is the sixth consecutive year State Farm has teamed up Aaron Rodgers, but this year’s spot is a little different than the client’s Discount Doublecheck spots.  

State Farm worked with DDB US on a fresh approach for their football marketing efforts this year. With the recent launch of the brand’s Here to help life go right positioning, this year’s football creative is different because it drives  home the benefit of combining home and auto with State Farm, demonstrating exactly how State Farm is here to help. The Pep Talk spot plays off the duality of life’s moments and how State Farm is here to help life go right by combining your home & auto. 


Advertiser: State Farm

Creative Agency

Creative Agency: DDB

Creative Director: Chad Broude, Brian Boord, Bart Culberson

Chief Creative Officer: John Maxham

Group Creative Director: Mel Routhier, Barry Burdiak, John Hayes

Executive Producer: Scott Kemper

Account Executive: Kristen Dahlen

Chief Strategy Officer: Jack Perone

Producers: Luke LiManni: Producer Jon Fraaza: Producer (Radio)

Group Business Director: Ben Gladstone

Senior Copywriter: Tyler Kirsch

Senior Art Director: Mina Mikhael

Senior Producer: Amanda VanCanegham

Associate Creative Director: Katie Bero, Brian Culp

Account Supervisor: Jaclyn Govostis, Tina Rosin, Jackie Schultz

Production Manager: Scott Terry

Group Strategy Director: John Manley

Chief Production Officer: Diane Jackson

Account Director: Kim Brun

Production Company

Production Company: Hungry Man

Director: Wayne McClammy

DOP: Dion Beebe

Producer: Mino Jarjoura

Producers: Dave Bernstein


Edit Company: Beast

Editor: John Dingfield

Edit Assistant: Bryan Simpson

Executive Producer: Peter Hullinger

Head of Production: Lauren Roth

Post Production / VFX

Post Production Company: MPC

Colourist: Ricky Gausis

VFX Supervisor: Michael Gregory

Producer: Hillary Thomas

Executive Producer: Lexi Stearn

CG Supervisor: Clement Renaudin

2D Supervisor: Gizmo Rivera


Music Production: JSM

Producer: Joel Simon

Category: Banking , Finance/insurance

Genre: Comedy