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A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews

American football stars take centre stage in DDB's latest work

A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews

Pep Talk is a 30 second spot featuring both American football MVP Aaron Rodgers and his fellow teammate and linebacker, Clay Matthews. This is the sixth consecutive year State Farm has teamed up Aaron Rodgers, but this year’s spot is a little different than the client’s Discount Doublecheck spots.  

State Farm worked with DDB US on a fresh approach for their football marketing efforts this year. With the recent launch of the brand’s Here to help life go right positioning, this year’s football creative is different because it drives  home the benefit of combining home and auto with State Farm, demonstrating exactly how State Farm is here to help. The Pep Talk spot plays off the duality of life’s moments and how State Farm is here to help life go right by combining your home & auto. 


Advertiser: State Farm

Creative Agency

Associate Creative Director: Katie Bero, Brian Culp

Group Strategy Director: John Manley

Account Executive: Kristen Dahlen

Account Director: Kim Brun

Account Supervisor: Jaclyn Govostis, Tina Rosin, Jackie Schultz

Group Business Director: Ben Gladstone

Production Manager: Scott Terry

Senior Producer: Amanda VanCanegham

Producers: Luke LiManni: Producer Jon Fraaza: Producer (Radio)

Executive Producer: Scott Kemper

Chief Production Officer: Diane Jackson

Senior Copywriter: Tyler Kirsch

Senior Art Director: Mina Mikhael

Creative Director: Chad Broude, Brian Boord, Bart Culberson

Group Creative Director: Mel Routhier, Barry Burdiak, John Hayes

Chief Strategy Officer: Jack Perone

Creative Agency: DDB

Chief Creative Officer: John Maxham

Music and Sound

Producer: Joel Simon

Music Production: JSM


Executive Producer: Peter Hullinger

Head of Production: Lauren Roth

Edit Assistant: Bryan Simpson

Editor: John Dingfield

Edit Company: Beast

Post Production / VFX

Post Production House: MPC

Producer: Hillary Thomas

Executive Producer: Lexi Stearn

2D Supervisor: Gizmo Rivera

CG Supervisor: Clement Renaudin

Colourist: Ricky Gausis

VFX Supervisor: Michael Gregory

Production Company

DOP: Dion Beebe

Producers: Dave Bernstein

Producer: Mino Jarjoura

Director: Wayne McClammy

Production Company: Hungry Man

Category: Banking , Finance/insurance

Genre: Comedy