A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews
DDB North America, 1 year, 7 months ago
Pep Talk is a 30 second spot featuring both American football MVP Aaron Rodgers and his fellow teammate and linebacker, Clay Matthews. This is the sixth consecutive year State Farm has teamed up Aaron Rodgers, but this year’s spot is a little different than the client’s Discount Doublecheck spots.
State Farm worked with DDB US on a fresh approach for their football marketing efforts this year. With the recent launch of the brand’s Here to help life go right positioning, this year’s football creative is different because it drives home the benefit of combining home and auto with State Farm, demonstrating exactly how State Farm is here to help. The Pep Talk spot plays off the duality of life’s moments and how State Farm is here to help life go right by combining your home & auto.
Client
Advertiser: State Farm
Creative Agency
Creative Agency: DDB
Creative Director: Chad Broude, Brian Boord, Bart Culberson
Chief Creative Officer: John Maxham
Group Creative Director: Mel Routhier, Barry Burdiak, John Hayes
Executive Producer: Scott Kemper
Account Executive: Kristen Dahlen
Chief Strategy Officer: Jack Perone
Producers: Luke LiManni: Producer Jon Fraaza: Producer (Radio)
Group Business Director: Ben Gladstone
Senior Copywriter: Tyler Kirsch
Senior Art Director: Mina Mikhael
Senior Producer: Amanda VanCanegham
Associate Creative Director: Katie Bero, Brian Culp
Account Supervisor: Jaclyn Govostis, Tina Rosin, Jackie Schultz
Production Manager: Scott Terry
Group Strategy Director: John Manley
Chief Production Officer: Diane Jackson
Account Director: Kim Brun
Production Company
Production Company: Hungry Man
Director: Wayne McClammy
DOP: Dion Beebe
Producer: Mino Jarjoura
Producers: Dave Bernstein
Offline
Edit Company: Beast
Editor: John Dingfield
Edit Assistant: Bryan Simpson
Executive Producer: Peter Hullinger
Head of Production: Lauren Roth
Post Production / VFX
Post Production Company: MPC
Colourist: Ricky Gausis
VFX Supervisor: Michael Gregory
Producer: Hillary Thomas
Executive Producer: Lexi Stearn
CG Supervisor: Clement Renaudin
2D Supervisor: Gizmo Rivera
Music
Music Production: JSM
Producer: Joel Simon
Category: Banking , Finance/insurance
Genre: Comedy