A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews
DDB North America, 1 year ago
Pep Talk is a 30 second spot featuring both American football MVP Aaron Rodgers and his fellow teammate and linebacker, Clay Matthews. This is the sixth consecutive year State Farm has teamed up Aaron Rodgers, but this year’s spot is a little different than the client’s Discount Doublecheck spots.
State Farm worked with DDB US on a fresh approach for their football marketing efforts this year. With the recent launch of the brand’s Here to help life go right positioning, this year’s football creative is different because it drives home the benefit of combining home and auto with State Farm, demonstrating exactly how State Farm is here to help. The Pep Talk spot plays off the duality of life’s moments and how State Farm is here to help life go right by combining your home & auto.
Advertiser
Advertiser: State Farm
Creative Agency
Associate Creative Director: Katie Bero, Brian Culp
Group Strategy Director: John Manley
Account Executive: Kristen Dahlen
Account Director: Kim Brun
Account Supervisor: Jaclyn Govostis, Tina Rosin, Jackie Schultz
Group Business Director: Ben Gladstone
Production Manager: Scott Terry
Senior Producer: Amanda VanCanegham
Producers: Luke LiManni: Producer Jon Fraaza: Producer (Radio)
Executive Producer: Scott Kemper
Chief Production Officer: Diane Jackson
Senior Copywriter: Tyler Kirsch
Senior Art Director: Mina Mikhael
Creative Director: Chad Broude, Brian Boord, Bart Culberson
Group Creative Director: Mel Routhier, Barry Burdiak, John Hayes
Chief Strategy Officer: Jack Perone
Creative Agency: DDB
Chief Creative Officer: John Maxham
Music and Sound
Producer: Joel Simon
Music Production: JSM
Offline
Executive Producer: Peter Hullinger
Head of Production: Lauren Roth
Edit Assistant: Bryan Simpson
Editor: John Dingfield
Edit Company: Beast
Post Production / VFX
Post Production House: MPC
Producer: Hillary Thomas
Executive Producer: Lexi Stearn
2D Supervisor: Gizmo Rivera
CG Supervisor: Clement Renaudin
Colourist: Ricky Gausis
VFX Supervisor: Michael Gregory
Production Company
DOP: Dion Beebe
Producers: Dave Bernstein
Producer: Mino Jarjoura
Director: Wayne McClammy
Production Company: Hungry Man
Category: Banking , Finance/insurance
Genre: Comedy