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A-MNEMONIC Music Kicks Off 2017 With Projects for Gillette and ITV2's 2Awesome

10/01/2017
Music & Sound
London, UK
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Created by Grey London, the strapline on Gillette’s new campaign is that you can 'Shave Fearless' using their Vector razor

Following a very successful 2016, A-MNEMONIC Music have kicked off 2017 with an exciting new spot for Gillette, and the theme music on the brand new Sunday afternoon magazine show, 2Awesome, for ITV2.

Created by Grey London, the strapline on Gillette’s new campaign is that you can “Shave Fearless” using their Vector razor.

The music was inspired by 1970’s psychedelic rock music from Vietnam and is reminiscent of the martial arts and cult action film soundtracks from the ‘70’s.  “We had great fun working on this project for Grey,” said A-MNEMONIC Producer Rob Dunham. “It’s exactly the kind of project that we really enjoy working on.  We had to create a soundtrack that accentuated the fast-paced action and ‘over-the-top’ acrobatic heroics of the protagonist, and we’re really pleased with the final track.”

In other news, A-MNEMONIC have created the theme music on ITV2’s latest new venture 2Awesome.  Hosted by Roman Kemp and Vick Hope, the brand new two-hour Sunday afternoon show features exclusive UK premieres of some of AwesomenessTV’s most popular US programmes such as high school drama Guidance, musical comedy-drama Side Effects, blind-dating in Third Wheel, LA reality in LA Stories and much more.

ITV and AwesomenessTV announced a partnership in 2016, which saw ITV2 acquiring exclusive UK premiere rights to the global youth-brand’s premium series, a mix of drama, reality, comedy and thriller which will air in this new two-hour show.

Executive Producer Debbie David said, “2Awesome is a brand new destination, bridging the gap between YouTube and TV. As well as celebrity interviews with a twist, we will also be taking some of the biggest social trends and challenges and recreating them with guests.”

2Awesome can be watched on ITV2 every Sunday from 1pm

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