A Horde of Evil Snowmen Face Off Against Nissan in Epic New Spot

Winter weather got you down? How about a rowdy snowball fight to lift your spirits? Juniper Park/TBWA’s new commercial for the 2017 Nissan Rogue brings a vast snowy landscape to life with some good old-fashioned fun in “Return of the Snowmen.” Directed by Sequoia Content, Hey Wonderful’s Cedric Nicolas-Troyan , who earned an Oscar nomination for Visual Effects on Snow White and the Huntsman, the commercial showcases the vehicle’s All-Wheel-Drive as it defeats an army of snowmen in a snowball fight. The 2017 Nissan Rogue leaves no doubt about its ability to #ConquerAllConditions.

Nicolas-Troyan is known for his visually arresting work directing Universal’s The Huntsman: Winter’s War, 2016’s dark fantasy action-adventure film starring Emily Blunt, Charlize Theron, Chris Hemsworth and Jessica Chastain, and commercials for brands such as Samsung, Sega and Time Warner Cable, to note just a few. Nicolas-Troyan’s credits also include second unit directing Disney’s blockbuster Maleficent and Universal Pictures’ Snow White and the Huntsmen.

“Return of the Snowmen” was broadcast for the first time this week in Canada, and broke earlier this month in the U.S.