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Super Bowl

How to Win Next Year’s Big Game Marketing Battle, Mon, Feb 05, 2018

Craig Mikes, principal and executive creative director at Austin-based Proof Advertising, has a smart, cost-effective plan

For those of us with a touch of grey in our beards, the Super Big Bowl Game is still a major advertising event.We used to long for the rare alignme... Read more

Super Bowl

Big Game SMunday

Cut+Run UK, Mon, Feb 05, 2018

Jay Nelson, editor at Cut+Run, reflects on the importance of the Super Bowl and its advertising bonanza to the American nation

I’m not gonna wax on about the conventions of Big Game advertising which we’ve all already heard—dogs, buttons, babes, horses or the like. It would... Read more

Super Bowl

Super Bowl or Olympics?

StrawberryFrog, Mon, Feb 05, 2018

Scott Goodson, founder of NYC-based StrawberryFrog, considers the value of these giant sporting events to advertisers

The biggest brands are fighting it out. Not only during the Super Bowl for your attention but between the Super Bowl or the Winter Olympic Games.Im... Read more

Super Bowl

Super Bowl Wasteland: Why the Big Game Solves the Wrong Problem

Barkley, Mon, Feb 05, 2018

David Gutting, SVP/Director of Intelligence on the Barkley strategy team thinks the Super Bowl is way overrated

I’m done with the Super Bowl. I’m done with Super Bowl advertising. Done with its shallow pretentiousness. Done with its tone-deaf take on mod... Read more

Super Bowl

5 Reasons Why David Schwimmer is the Spokesman We Need Right Now

Deutsch, Mon, Feb 05, 2018

Paul Elicker and Carla Butwin, Associate Creative Directors at Deutsch, consider the surprising relevance of Ross from Friends, the star of Skittles' mysterious Super Bowl ad

If you’ve been paying attention to the deluge of Super Bowl ads they’ve been releasing before Super Bowl Sunday, you might have noticed, like us, a... Read more

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Super Bowl

David Harbour Hijacks All the Ads in Tide's Meta Super Bowl Spot

Rattling Stick, Mon, Feb 05, 2018

Editors' Choice: Stranger Things star appears alongside Old Spice, Mr. Clean and more in campaign from Saatchi & Saatchi New York

P&G's Tide has possibly taken the title for best Super Bowl ad of 2018 with this totally meta campaign starring Stranger Things actor David Har... Read more

Super Bowl

Keanu Reeves Surfs a Motorbike in Jonathan Glazer's Squarespace Super Bowl Ad

Mikros - MPC, Mon, Feb 05, 2018

Mikros-MPC partners with RESET director to ‘Make it Happen’

Continuing with its tradition of delivering witty Super Bowl commercials, this year Squarespace collaborated with RESET’s Jonathan Glazer on a cine... Read more

Super Bowl

Skittles Showed Their Super Bowl Spot to Just One Person – What Did He Make of It?

DDB North America, Mon, Feb 05, 2018

DDB North America gives Skittles the Gogglebox treatment with Facebook Live reaction video

‘Gee willikers’. Well we may not get a chance to ever see the 2018 Skittles Super Bowl spot but Marcos Menendez, the teenager selected for an exclu... Read more

Super Bowl

Hyundai's Emotional Super Bowl Ad Surprises Car Owners with the 'Hope Detector'

Anonymous Content, Mon, Feb 05, 2018

INNOCEAN USA tugs at heartstrings with big game ad directed by Anonymous Content's John X. Carey

For the first time ever, Hyundai featured its non-profit organisation, Hyundai Hope On Wheels, in its Super Bowl marketing campaign from INNOCEAN U... Read more

Super Bowl

Icelandic Vikings Dominate in Joe Pytkas' Super Bowl Commercial for Dodge Ram

Truenorth, Mon, Feb 05, 2018

Truenorth serviced the production which features a horde of Vikings trekking the Icelandic tundra rocking out to iconic hit 'We Will Rock You'

Iceland and Truenorth got their fair share in Super Bowl Commercial festival this year by dominating Joe Pyktas Dodge Ram spot.The whole film was s... Read more