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Super Bowl 2016

DDB Chicago's Mark Gross Shares 6 Great Super Bowl Spots from 2016

DDB North America, 11 months, 1 week ago

DDB ECD uses his 'fool-proof scientifically proven formula' to whittle down his favourite ads

Every year after the Super Bowl I hear the same thing, “The spots weren’t as good as last year.” I hear it from friends, industry trade magazines, ... Read more

Super Bowl 2016

She Said, He Said: Super Bowl Edition

MullenLowe North America, 11 months, 1 week ago

Kate Hanley, Associate Director, Strategic Planning at MullenLowe US, looks at how men and women reacted to this year's Big Game ads

With all the press, teasers and social buzz around Super Bowl commercials, it’s no surprise we’re increasingly watching the ads as carefully as the... Read more

Super Bowl 2016

INNOCEAN’s Hyundai Super Bowl Ad Starring Kevin Hart Wins USA Today Ad Meter

Innocean, 11 months, 2 weeks ago

Marks first non-American brand·automaker to win the honour since 1989

INNOCEAN stated that Hyundai’s Super Bowl ad has been voted the best ad of USA Today Super Bowl Ad Meter. It is the first time in the history of US... Read more

Super Bowl 2016

What Adland Thought of 2016’s Super Bowl Spots

LBB Editorial, 11 months, 2 weeks ago

Execs from DDB Chicago, FCB Chicago, iris New York and more discuss this year’s Big Game commercials

Between Christopher Walken’s pizzazz, Heinz’s pack of wieners, Drake’s Restricted Bling and Mtn Dew’s weirdly cute Puppymonkeybaby, Super Bowl 50 h... Read more

Super Bowl 2016

Beyonce, Beer & Brands: FinchFactor's Thoughts on Super Bowl 50

FinchFactor, 11 months, 2 weeks ago

The team at FinchFactor share their favourite Super Bowl ads & more

Just so you know, the Denver Broncos won the Super Bowl. And yes, Beyonce was better than Coldplay. Now that we’ve gotten that out of the way…The S... Read more

Super Bowl 2016

Making a Super Bowl Size Statement in Social Media

MEC North America, 11 months, 2 weeks ago

MEC Social on how brands continue to focus on ways to engage with audiences well beyond the 30 second spot

The biggest night in American sports comes around once a year, and this year’s Super Bowl 50 was a highly anticipated match between the Denver Bron... Read more

Super Bowl 2016

Create Your Own onUp Moment with StrawberryFrog's SunTrust Campaign

StrawberryFrog, 11 months, 2 weeks ago

You can make their own version of the onUp Super Bowl spot to share with others using your Facebook images

SunTrust debuted its onUp movement with a Super Bowl spot on February7 titled “Hold Your Breath.” Designed to serve as an optimistic... Read more

Super Bowl 2016

The Top 5 Most Musically Engaging Ads of Super Bowl 50

Music Dealers, 11 months, 2 weeks ago

Music Dealers looks back at this year's catalogue of Super Bowl spots

Too many wings, too much beer, and too weak of a Carolina defense. There’s a few reasons we were a little groggy this morning as we stuffed our hea... Read more

Super Bowl 2016

It's Hulk vs Ant-Man in Coca-Cola's Marvellous Super Bowl Spot

Wieden+Kennedy Portland, 11 months, 2 weeks ago

Marvel superheroes clash in new spot for Coca-Cola Mini Can directed by Anthony Russo & Joe Russo

Last week, Coca-Cola showcased its smallest package on America’s biggest stage. In a 60-second spot titled 'Coke Mini', which debuted during the se... Read more

Super Bowl 2016

All New Toyota Prius Stars in Thrilling Caper for Super Bowl 50

Saatchi & Saatchi Worldwide, 11 months, 2 weeks ago

Saatchi & Saatchi LA created the campaign which continues post-game and on social platforms

#GoPriusGo. The striking all-new 2016 Toyota Prius stole America’s heart in an entertaining, light-hearted 90-second commercial that aired during t... Read more