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Editors' Choice

84 Lumber's Super Bowl Ad is About a Family's Intrepid Journey from Mexico, 1 year, 4 months ago

Editors' Choice: Ad agency Brunner releases revised spot after the initial ad was rejected by Fox

84 Lumber's Super Bowl Ad is About a Family's Intrepid Journey from Mexico

American building materials company 84 Lumber is causing quite the stir online with its debut Super Bowl commercial. According to Business Insider, Fox had already rejected the company's first version of the ad for being too political. 

Ad agency Brunner has now released the revised 90 second spot, featuring a Mexican woman and her daughter travelling across the country, battling obstacles and harsh weather conditions along the way. 

The powerful spot has obviously sparked quite a bit of conversation, especially considering the current political climate in the US. The conclusion of the film will be available for viewing online at after the commercial runs on Sunday, just before halftime. 


Advertiser: 84 Lumber

Creative Agency

Creative Agency: Brunner

Category: Building , Home appliances

Genre: Scenic , Storytelling