72andSunny Tells the Truth About Big Tobacco's Profiling Problem

“It’s not a coincidence, it’s profiling!” These are the hard truths that entertainment personality, Amanda Seales, reveals in the new TruthOrange Campaign against tobacco smoking.

Teaming with P.S. 260’s editor, Matt Posey, and Agency, 72andSunny, the 30-second spot opens with Amanda sharing a recent study about tobacco companies’ motivations to keep their advertisements and retailers near schools and low-income neighbourhoods. It’s time to put an end to #profiling those most vulnerable to tobacco smoking. It’s time for the TRUTH!