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72andSunny Promotes Kelly Schoeffel, Bryan Smith to Global Partners

11/06/2018
Advertising Agency
Los Angeles, USA
384
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Kelly and Brian join the 72andSunny global leadership team alongside CEO Matt Jarvis
72andSunny announced today Executive Strategy Director team Kelly Schoeffel and Bryan Smith as its newest global partners. 

Schoeffel and Smith join the 72andSunny global leadership team: CEO Matt Jarvis; Founders and Creative Co-Chairs John Boiler and Glenn Cole; Chief Operating Officer Evin Shutt; Chief Talent Officer Sedef Onar; Chief Development Officer James Townsend; Executive Strategy Director Stephanie Feeney; Managing Director Nic Owen; Executive Creative Directors Bryan Rowles, Carlo Cavallone and Jason Norcross; and Managing Director Chris Kay. 

“This is a great day for 72andSunny,” said Matt Jarvis, CEO, Partner at 72andSunny. “Kelly Schoeffel and Bryan Smith are inspirations to all, and examples of us at our best.” 

Since joining in 2009, Kelly has worked on a range of brands including Starbucks, Tillamook and the City of Los Angeles, and was named one of Fast Company's 100 Most Creative People in Business. With a PhD in Social Psychology from Harvard, Kelly was a foundational partner in building both 72U, the agency’s in-house creative residency and the company’s brand citizenship practice, advancing the idea that doing good is good for business. She’s led community initiatives within 72andSunny, including a project that helped shape the vision for a revitalised Los Angeles River, with renowned architect Frank Gehry, to launching LA Original, one of the first civic-lifestyle brands, alongside Mayor Eric Garcetti and the City of LA. 

As a hybrid talent, Bryan has been behind some of the agency’s most famous work since he joined in 2012, and along with Kelly has built a cross-disciplinary strategy department within 72andSunny. He has worked with a variety of brands throughout his career including Activision, adidas, Axe, Google, Johnnie Walker and YouTube. 
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