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Opinion and Insight

4 Ways Brands Are Spooking Up Snapchat This Halloween

Creepy campaigns from Netflix, King and Fanta and giffgaff

4 Ways Brands Are Spooking Up Snapchat This Halloween

Halloween is almost upon us, and brands everywhere are trying their darnedest to give us all a good fright. A select few are turning to Snapchat’s ever-popular lenses, launching their own on the platform with spooky or downright fun twists. 

LBB’s Liam Smith connected with Snapchat to find out more about some of the creepy campaigns coming from giffgaff, Netflix, King and Fanta. 


1. Netflix - Stranger Things 2 

For the launch of Stranger Things’ second season, Snapchat and Netflix teamed up to create a new, immersive (and spooky) experience. The lens is Snapchat’s first portal World Lens that lets you leap into another AR world - in this case, the ‘Upside Down’ version of Joyce Byers’ living room.


2. King - Bubble Witch 3 

For Halloween 2017, game developer King has launched a Snapchat lens that can be unlocked by playing Bubble Witch 3. This is the first time Snapchatters can unlock exclusive lenses from another app and the first time gamers have been rewarded with lenses and filters for reaching different levels within a mobile game.

There will also be an AR focused world lens - similar to the dancing hotdog that went viral. King is bringing the game’s main protagonist Stella into Snapchat - you will be able to move her around and see her casting spells.

Richard Hocking, VP, Performance Marketing at King, commented: “We’re thrilled to bring Bubble Witch 3 to life in such an engaging way and to be the first mobile gaming brand to integrate Snapchat content into our game by rewarding players with exclusive Lenses and Filters. We are committed to finding innovative new ways of marketing our games and we feel that this partnership with Snapchat pushes the envelope in terms of offering players unique and immersive gaming experiences.”


3. giffgaff 

To celebrate Halloween, giffgaff created a national filter and lens for UK Snapchatters to use today. 

Stephanie Brooks, Social Media Manager at giffgaff, commented: "It's our fifth year celebrating Halloween with our audience, and each year it gets bigger and bolder. When everyone's at their Halloween peak this weekend, dressed-up and full of excitement, we're sharing the moment with them. We can't wait to see all the good times shared using our National Geofilter and Lens."


4. Fanta (Coca Cola)

Currently live now, Fanta has put Snapcodes on limited edition packaging, bottles and cans that unlock a variety of themed lenses and filters for Snapchatters across the world throughout the Halloween period.

Rosalind Brown, Marketing Manager at Coca-Cola Great Britain, explained: “This Halloween, Fanta has unleashed limited-edition bottles and cans which have all received the ultimate fright-night makeover - bespoke ghoulish graphics from Israeli illustrator Noma Bar, and Snapcodes to unlock exclusive lenses and filters. Thanks to our exclusive partnership, Snapchatters will be able to try out and share their spooktacular Fanta selfies with friends or on their Snapchat Stories. On Halloween itself, Fanta will be running a national Snapchat filter - there will be different creative treatments depending on the time of the day: Dusk, Day and Night. We know millennials - Fanta’s key demographic - love experiences and therefore the Snapchat partnership was a perfect way to engage with our fans this Halloween.”