303 MullenLowe is ramping up its media offering
joining forces with its global network media partner, MullenLowe
Mediahub to form 303 MullenLowe Mediahub Australia.
The expanded media offer will be headed up by Andrew Livingston (pictured) as chief media officer,
who joined 303 MullenLowe in January
and will be housed in 303 MullenLowe's offices in Sydney and Perth.
Mediahub will continue to be fully integrated with 303 MullenLowe's
creative, digital and PR capabilities, but will add scale and
significant international credentials to the offer. Livingston will be
supported by Phil Ely in a new role as head of communications planning
and 303 MullenLowe's general manager for media, Jacqui Purcell.
Says Nick Cleaver, CEO, 303 MullenLowe: "Over the past 18 months we have
grown our client base, launched a Media Sciences team delivering
programmatic media and performance analytics, and welcomed Andrew
Livingston to lead our media team nationally. Bringing the MullenLowe
Group's media resources together represents the next natural step in our
journey, enabling a bigger media footprint, a wider set of clients and
enhanced access to a global network of media resources and talent."
Headquartered
in Boston, MullenLowe Mediahub was named MediaPost's Creative Media
Agency of the Year in the USA last year, with an enviable client list
that includes JetBlue, Netflix, Bose, Harley-Davidson, Royal Caribbean,
Western Union, Chipotle, and its most recent win Remy. Globally,
Mediahub employs over 450 people in 12 offices worldwide, including Los
Angeles, New York, London, Singapore, Tokyo and Shanghai, and is
affiliated with IPG Mediabrands for global media buying.
Says
Livingston, who was previously CEO of IPG's Initiative Media in
Australia: "Partnering with one of the world's most creative media
agencies will cement our status as a truly hyperbundled shop here in
Australia. Our clients will benefit from a global media toolkit, an
expanded local team, continued access to 303 MullenLowe's creative,
digital, social and PR teams, and MullenLowe Profero's digital
transformation capabilities. Our ambition is to grow our media business
more aggressively whether that be as a bundled or as a stand alone media
offer. We believe we offer media clients something compelling and
unique."
303 MullenLowe Mediahub Australia will launch with a
client roster including internationally aligned business Netflix,
Western Union, CFA and Nutricia, joining with 303 MullenLowe's existing
media roster, which includes TK Maxx, Harley-Davidson, Fujitsu
Australia, Edith Cowan University and Braintree.
This move
creates the only media agency of any scale in the market to be fully
integrated with creative, digital and PR capabilities.
Says Ross
Jenkins, executive director, MullenLowe Mediahub EMEA & APAC:
"Aligning the 303 MullenLowe media entity with MullenLowe Mediahub in
Australia makes perfect sense. Australia is one of the most significant
media markets for MullenLowe Mediahub outside the United States, and
this announcement signifies our intent to build on our successes
elsewhere in the world. We think the Mediahub model, combining media,
data and creativity, will be an attractive proposition for brands in
Australia."