303 MullenLowe has lured Andrew Livingston back
to Sydney to lead the agency's media division across Sydney
and Perth as managing partner, media.
Livingston is an
experienced media professional with an impressive track record and most
recently led Initiative in Australia as its CEO, concluding with a stint
as COO - a role he departed in January 2016 to return to London.
Says
Nick Cleaver, CEO, 303 MullenLowe: "We're delighted Andrew is coming on
board to lead our integrated media offer. He represents our intent and
commitment to making sure our media product has the best talent within
it.
"Andrew's tremendous experience across the breadth of media disciplines
and his track record of delivering growth are exciting qualities we feel
will really enhance our capabilities and business."
Originally
from London, Livingston first moved to Sydney in 2005 as national
negotiations director at Optimedia. He later joined MediaCom as head of
client communications, followed by a four-year stint at Initiative where
he's credited with a succession of new business wins and significantly
growing the revenue base.
Says Livingston: "I have immense
respect for the multidisciplinary model that 303 MullenLowe has created.
Having advertising, strategy, data, PR, digital and media buying all
sitting together under one roof, without walls or silos, is a compelling
approach to developing better client solutions. I'm looking forward to
bringing my media agency expertise to a 'hyper-bundled' agency
environment."
Livingston replaces Gavin Gibson, who leaves the agency with some significant achievements under his belt.
Says
Cleaver: "Gavin added enormously to our media smarts by creating a new
programmatic trading desk and a new data analytics capability. While
we're sad to lose him, we're looking forward to growing our media
capabilities further in 2017 under Andrew's leadership."
Livingston joins 303 MullenLowe in January 2017.