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Awards and Events

184 Pencils Awarded on Results Day One of D&AD Judging

lbbonline.com, 1 month ago

United States leads in top ranking pencil winner by country, Dentsu top the table in ranking by company and more revealed

184 Pencils Awarded on Results Day One of D&AD Judging

The first set of D&AD Pencil winners for 2018 are announced today, but entrants will have to wait until the Award Ceremony at the Truman Brewery, London this Thursday 26 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.

All 184 pieces will appear in the 56th D&AD Annual published later this year.

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional. 

Tim Lindsay, CEO of D&AD commented: “Over the last two days, 265 creative luminaries from all over the world have come together at the Truman Brewery in London to judge this year’s D&AD Awards. What’s clear already is that the days when creative work was just done by creative people in creative departments in agencies and studios are long gone. The awards give us unique insight into how diverse talent from all over the world is redefining what creativity means today.”

D&AD President Steve Vranakis added: “Year after year, the D&AD Awards continue to push the boundaries of creative excellence and demonstrate the importance of creativity and its positive impact on our world. We’re excited to reveal the first winners this year. We’re now over halfway through and the standard of work is incredibly high. Watch this space for even more tomorrow.”

To keep up with all the latest from D&AD, follow @DandAD on Twitter and look out for the official #DANDAD18 hashtag. 


Top 5 ranking countries by number of Pencils won 
United States - 55 Pencils
United Kingdom - 34 Pencils
Japan - 20 Pencils
France - 4 Pencils 
Germany - 11 Pencils 

Top 5 ranking companies so far, by number of Pencils
DENTSU - 10 Pencils
BBDO New York - 8 Pencils
McCann New York, Jung von Matt - 6 Pencils
AMVBBDO - 5 Pencils 

Total number of Pencils awarded in each category 
Collaborative - 5 Pencils
Writing for Design - 7 Pencils
Outdoor Advertising - 14 Pencils
Creativity for Good - 16 Pencils
Experiential - 22 Pencils
Crafts for Design - 28 Pencils
PR - 30 Pencils
Crafts for Advertising - 30 Pencils
Film Advertising - 32 Pencils


Full Results of Day one 

Jury Name Category: Name Winning Entry Name Entrant Company Primary Client Brand Company: Country Name
Collaborative Agency - Client Collaboration Burger King + DAVID, 4 years of collaboration DAVID Miami Burger King United States
Collaborative Agency - Client Collaboration NZ Police Recruitment Ogilvy & Mather New Zealand New Zealand Police New Zealand
Collaborative Agency - Client Collaboration Six Years in Love BBDO New York Foot Locker United States
Collaborative Agency - Client Collaboration Thinking Globally, Acting Locally BBDO New York Mars Chocolate Snickers United States
Collaborative Agency - Production Collaboration Channel 4 + Blink Collaboration 4creative Channel 4 United Kingdom
Crafts for Advertising Animation & Illustration for Digital Marketing Five Go On A Great Western Adventure Friends Electric adam&eveDDB Great Western Railway United Kingdom
Crafts for Advertising Animation & Illustration for Digital Marketing Gallery of emerging species DDB Paris Hasbro Play-Doh France
Crafts for Advertising Animation & Illustration for Digital Marketing Get Mesmerized! White Rabbit Budapest Gastropolis Cooking School Hungary
Crafts for Advertising Animation & Illustration for Digital Marketing iPhone people talking Pixel 2 Google Creative Lab Google United Kingdom
Crafts for Advertising Animation & Illustration for Digital Marketing Stained Glass Interactive Music Video CALLEN Real Estate/Domino Records Real Estate United States
Crafts for Advertising Animation & Illustration for Digital Marketing Touch Yourself Nice And Serious Nice and Serious United Kingdom
Crafts for Advertising Illustration for Advertising Drought Hakuhodo Malaysia Greenpeace Malaysia Malaysia
Crafts for Advertising Illustration for Advertising Hennessy Craft land DDB Paris Hennessy Master Blender 2 France
Crafts for Advertising Illustration for Advertising Signal In The Noise TBWA\Chiat\Day Intel United States
Crafts for Advertising Illustration for Advertising SLOW TRAIN, SLOW LIFE. ?Get Back, Tohoku.? Dentsu East Japan Railway Company Tohoku Shinkansen Japan
Crafts for Advertising Illustration for Advertising The Soy Sauce Posters - Flounder Fish Ogilvy & Mather Japan GK Sagawa Shoyu Sagawa Soy Sauce Japan
Crafts for Advertising Photography for Advertising Baby Dove Beautifully Real Moms Ogilvy Unilever Baby Dove Canada
Crafts for Advertising Photography for Advertising DTF Wieden+Kennedy New York OkCupid United States
Crafts for Advertising Photography for Advertising Earth - Shot on iPhone TBWA\Media Arts Lab Apple United States
Crafts for Advertising Photography for Advertising Get Back, Tohoku. Dentsu East Japan Railway Company Tohoku Shinkansen Japan
Crafts for Advertising Photography for Advertising Hidden Kids DDB Group Germany Volkswagen Volkswagen Car-Net Last Parking Position Germany
Crafts for Advertising Photography for Advertising Leave With A Story 360i New Orleans Tourism Marketing Corporation United States
Crafts for Advertising Photography for Advertising Open your eyes Grey Germany TERRE DES FEMMES ? Menschenrechte f_r die Frau e.V. Germany
Crafts for Advertising Photography for Advertising SUMO GIRLS 82 TECHNIQUES Dentsu Hokkoku Shimbun The 101st Kanazawa High School Sumo Wrestling Tournament Japan
Crafts for Advertising Photography for Advertising The Curious Afterlife of a Tin Energy BBDO Altoids United States
Crafts for Advertising Sound Design & Use of Music for Digital Marketing i-D and Marc Jacobs: A-Z of Music VICE Marc Jacobs United States
Crafts for Advertising Sound Design & Use of Music for Digital Marketing IKEA Sleep Concert Wirz / BBSO IKEA Switzerland
Crafts for Advertising Sound Design & Use of Music for Digital Marketing Live Looper BBDO New York Downtown Records United States
Crafts for Advertising Sound Design & Use of Music for Digital Marketing Share a Coke 1,000 Name Celebration Fitzco//McCann Coca-Cola United States
Crafts for Advertising Sound Design & Use of Music for Digital Marketing Sounds of Concrete 84.Paris Comme des Gar_ons France
Crafts for Advertising Sound Design & Use of Music for Radio Advertising The Fastest Spot White Rabbit Budapest FedEx Express FedEx Express / Latin America & Caribbean Division Hungary
Crafts for Advertising Typography for Advertising Airport Codes Wieden+Kennedy New York Delta Air Lines United States
Crafts for Advertising Typography for Advertising Re-reborn FCB Brasil Festival do Clube de Cria?_o (Brazilian Creative Club Festival) Clube de Cria?_o (Brazilian Creative Club) Brazil
Crafts for Advertising Typography for Advertising Red Bull Music Festival Tokyo Mori Red Bull Red Bull Music Festival Tokyo Japan
Crafts for Advertising Typography for Advertising Type with Pride Ogilvy New York NewFest NYC Pride United States
Crafts for Design Animation & Illustration for Websites & Digital Design Stained Glass Interactive Music Video CALLEN Real Estate/Domino Records Real Estate United States
Crafts for Design Illustration for Design ?Mist?ery Train Dentsu Willer Trains Kyoto Tango Railway Japan
Crafts for Design Illustration for Design Addressing The Problem Ogilvy London What 3 Words United Kingdom
Crafts for Design Illustration for Design Eating Kabuki with your fingers. Dentsu Shochiku Minami-za Kabuki: Art & Artifacts Exhibition in Kyoto Japan
Crafts for Design Illustration for Design For the unforgettable memory woodcuts T-Change Design Chunjie Liu Art Studio China
Crafts for Design Illustration for Design Marble - Meat made luxury Grid Worldwide Marble South Africa
Crafts for Design Illustration for Design Odd Creatures Kinetic Singapore Holycrap.sg Odd Creatures Singapore
Crafts for Design Illustration for Design One plus One. Dentsu Ministry of Foreign Affairs of Japan SDGs Japan Japan
Crafts for Design Illustration for Design Study Opposite Styles Dentsu Tokai Polytechnic College Japan
Crafts for Design Illustration for Design The Art of Cutouts Dentsu OLFA Corporation Cutter Japan
Crafts for Design Illustration for Design The Soy Sauce Posters - Flounder Fish Ogilvy & Mather Japan GK Sagawa Shoyu Sagawa Soy Sauce Japan
Crafts for Design Photography for Design Endangered Tim Flach Photography Blackwell&Ruth Limited United Kingdom
Crafts for Design Photography for Design Makeup Tools Shiseido Shiseido Japan
Crafts for Design Photography for Design Optical Odyssey Dentsu JINS JINS Time Slip Glasses Japan
Crafts for Design Photography for Design Rebranding of Sotetsu good design company Sotetsu Holdings Sotetsu Japan
Crafts for Design Photography for Design STAR FLYER HAKUHODO Starflyer Japan
Crafts for Design Photography for Design The Bottom 100 Host/Havas Fund for Peace Australia
Crafts for Design Sound Design & Use of Music for Websites & Digital Design JFK - Unsilenced Rothco The Times/News UK and Ireland The Sunday Times Ireland
Crafts for Design Typefaces Proudly Croation Superunion Plava Laguna United Kingdom
Crafts for Design Typefaces The Guardian Headline and Titlepiece fonts The Guardian The Guardian United Kingdom
Crafts for Design Typography for Design Elliptic find the truth in data Superunion Elliptic Egypt
Crafts for Design Typography for Design Kinetic V6 Kinetic Singapore Kinetic Singapore Singapore
Crafts for Design Typography for Design Lafayette Anticipations Wolff Olins Galeries Lafayette Foundation Lafayette Anticipations United States
Crafts for Design Typography for Design Self-spelling KANJI Dentsu The Shizuoka Shimbun and Shizuoka Broadcasting System Japan
Crafts for Design Typography for Design SmArt Basel TBWA\Chiat\Day BNY Mellon United States
Crafts for Design Typography for Design Start-rite Shoes Studio Sutherl& Start-rite Shoes United Kingdom
Crafts for Design Typography for Design Type with Pride Ogilvy New York NewFest NYC Pride United States
Crafts for Design Typography for Design UNCONTROLLED TYPES by Plotter Drawing SHA SHA UNCONTROLLED TYPES by Plotter Drawing Japan
Creativity for Good Advertising & Marketing Communications /Not for Profit Ash to Art J. Walter Thompson London Glasgow School of Art United Kingdom
Creativity for Good Advertising & Marketing Communications /Not for Profit Teddy Gun FCB Chicago Illinois Council Against Handgun Violence United States
Creativity for Good Advertising & Marketing Communications /Not for Profit Trash Isles AMVBBDO LADBible & Plastic Oceans United Kingdom
Creativity for Good Advertising & Marketing Communications/Brand bloodnormal AMVBBDO Essity Libresse/Bodyform United Kingdom
Creativity for Good Advertising & Marketing Communications/Brand Bullying Jr. DAVID Miami Burger King United States
Creativity for Good Advertising & Marketing Communications/Brand Fearless Girl McCann New York State Street Global Advisors SHE ETF United States
Creativity for Good Advertising & Marketing Communications/Brand Palau Pledge Host/Havas Palau Legacy Project Australia
Creativity for Good Advertising & Marketing Communications/Brand The Hearing Test in Disguise CHE Proximity Cochlear Australia
Creativity for Good Advertising & Marketing Communications/Brand The most German supermarket Jung von Matt EDEKA Zentrale AG & Co. KG EDEKA Germany
Creativity for Good Advertising & Marketing Communications/Brand Westpac Rescue Rashie Saatchi & Saatchi Sydney Westpac Banking Corporation Australia
Creativity for Good Design/Brands Fearless Girl McCann New York State Street Global Advisors SHE ETF United States
Creativity for Good Design/Not for Profit Ash to Art J. Walter Thompson London Glasgow School of Art United Kingdom
Creativity for Good Design/Not for Profit The Immunity Charm McCann Worldgroup India Ministry of Public Health Afghanistan India
Creativity for Good Design/Not for Profit Type with Pride Ogilvy New York NewFest NYC Pride United States
Creativity for Good Service Design VR Vaccine Ogilvy Brasil Hermes Pardini Brazil
Creativity for Good Service Innovations The Colour of Corruption Grey Reclame Aqui Brazil
Experiential Community Experience Break Bread Smash Stigma Bensimon Byrne Casey House June's Eatery Canada
Experiential Community Experience Fearless Girl McCann New York State Street Global Advisors SHE ETF United States
Experiential Community Experience KFC Suppertime Stories Ogilvy Johannesburg KFC South Africa
Experiential Community Experience No Conditions Apply - Sindoor Khela FCB India The Times of India India
Experiential In-Store CHAMELEON Contrapunto BBDO Mercedes-Benz Espana SMART Spain
Experiential Live Shows Ash to Art J. Walter Thompson London Glasgow School of Art United Kingdom
Experiential Live Shows The Bridal Uniform BBDO Pakistan UN Women Pakistan
Experiential Out-of-Home #hondanextdoor SID LEE Paris Honda HR-V & CR-V France
Experiential Out-of-Home Dyslexic Sperm Bank Y&R London Made By Dyslexia United Kingdom
Experiential Out-of-Home Fearless Girl McCann New York State Street Global Advisors SHE ETF United States
Experiential Out-of-Home Fight for Territory DDB Group New Zealand Lion Steinlager New Zealand
Experiential Out-of-Home Go With The Fake Diesel Diesel United Kingdom
Experiential Public Environments Bisch_fliches Hilfswerk MISEREOR "Misereor Micro Meals" Kolle Rebbe GmbH Bisch_fliches Hilfswerk MISEREOR e. V._ MISEREOR Germany
Experiential Public Environments Fearless Girl McCann New York State Street Global Advisors SHE ETF United States
Experiential Public Environments Prescribed to Death Energy BBDO National Safety Council United States
Experiential Tech Led BVG x adidas ? The ticket-shoe Jung von Matt Berliner Verkehrsbetriebe (BVG) Germany
Experiential Tech Led Fight for Territory DDB Group New Zealand Lion Steinlager New Zealand
Experiential Tech Led Google Home of The Whopper DAVID Miami Burger King United States
Experiential Tech Led GREEN LIGHT RUN TBWA\HAKUHODO adidas Japan Pure Boost Japan
Experiential Tech Led The Way Back Thomas Thomas/Grey London The Wayback United Kingdom
Experiential Tech Led VR Vaccine Ogilvy Brasil Hermes Pardini Brazil
Experiential Trade Show Echo Escape AKQA Amazon United States
Film Advertising Cinema Commercial Campaigns Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Fran_aise de Singapour Cine-Club Singapore
Film Advertising Cinema Commercials 121-240 seconds Love Story Y&R Mexico Movistar MX Mexico
Film Advertising Cinema Commercials 121-240 seconds Nothing Beats a Londoner Wieden + Kennedy Nike United Kingdom
Film Advertising Cinema Commercials 61-120 seconds Audi Clowns BBH Audi United Kingdom
Film Advertising Cinema Commercials 61-120 seconds DIESEL - GO WITH THE FLAW Division Diesel Diesel France
Film Advertising Cinema Commercials 61-120 seconds Life's adventure BETC Leroy Merlin Leroy Merlin France
Film Advertising Cinema Commercials 61-120 seconds Original is Never Finished Johannes Leonardo adidas Originals United States
Film Advertising Cinema Commercials over 240 seconds Beyond Money MRM//McCann Madrid Banco Santander 1|2|3 Smart Account Spain
Film Advertising Interactive Film Advertising LA FOR_T ? BET ON A MURDERER France T_l_visions France T_l_visions France 3 France
Film Advertising Interactive Film Advertising Stop The Horror Cummins&Partners Sydney Go Gentle Australia Stop The Horror Australia
Film Advertising Public Service Commercials Every Parent's Worst Nightmare adam&eveDDB Red Cross United Kingdom
Film Advertising Public Service Commercials SOUNDS OF TRAUMA Herezie Group David Lynch Foundation France
Film Advertising Public Service Commercials Tomorrow's News BBDO New York Sandy Hook Promise United States
Film Advertising Tactical Film Advertising It's a Tide Ad Campaign Saatchi & Saatchi NY Procter & Gamble Tide United States
Film Advertising Tactical Film Advertising The Talk BBDO New York P&G United States
Film Advertising Tactical Film Advertising Together Forever Droga5 London Ancestry United Kingdom
Film Advertising TV Commercial Campaigns It's a Tide Ad Campaign Saatchi & Saatchi NY Procter & Gamble Tide United States
Film Advertising TV Commercial Campaigns New York Times - Dedicated Journalist Droga5 The New York Times United States
Film Advertising TV Commercial Campaigns The Child Replacement Programme Colenso BBDO Mars NZ Pedigree New Zealand
Film Advertising TV Commercials 1-20 seconds General Mills " I Love My Fruit by the Foot " Campaign_ Tongue Erich & Kallman General Mills Fruit by the Foot United States
Film Advertising TV Commercials 1-20 seconds Old Spice - We Make Scents for Men - Mask Sony Corporation Creative Center P&G Old Spice Japan
Film Advertising TV Commercials 121-240 seconds Butt and Trunks Mercado McCann TyC Sports Argentina
Film Advertising TV Commercials 121-240 seconds P&G - "The Talk" The Corner Shop P&G My Black Is Beautiful United States
Film Advertising TV Commercials 21-40 seconds Dinner Spotify In-House Spotify United States
Film Advertising TV Commercials 21-40 seconds Recovery Room BBDO New York Mars Chocolate North America Snickers United States
Film Advertising TV Commercials 41-60 seconds Cadbury VCCP Cadbury United Kingdom
Film Advertising TV Commercials 41-60 seconds Johnsonville - Made the Johnsonville Way (Guess the Price of that Food) Droga5 Johnsonville United States
Film Advertising TV Commercials 61-120 seconds "Ostrich" - Samsung MJZ Samsung United States
Film Advertising TV Commercials 61-120 seconds Clowns Rattling Stick & BBH London Audi United Kingdom
Film Advertising TV Commercials 61-120 seconds Kid's Dreams Grabarz & Partner Volkswagen Germany
Film Advertising TV Commercials 61-120 seconds Piano Cossette Banff Centre for Arts and Creativity Canada
Film Advertising TV Commercials 61-120 seconds The Gene Project adam&eveDDB Marmite United Kingdom
Outdoor Advertising Outdoor Advertising/Tactical 2018 Goals Spotify In-House Spotify United States
Outdoor Advertising Outdoor Advertising/Tactical Fearless Girl McCann New York State Street Global Advisors SHE ETF United States
Outdoor Advertising Outdoor Advertising/Tactical The most German supermarket Jung von Matt EDEKA Zentrale AG & Co. KG EDEKA Germany
Outdoor Advertising Poster Advertising Campaigns Drawing of Abuse Africa Disque Denuncia Brazil
Outdoor Advertising Poster Advertising Campaigns Hot & Spicy Ogilvy & Mather Group HK KFC Birdland Hong Kong KFC Hong Kong
Outdoor Advertising Poster Advertising Campaigns Kiwi Portraits Completed Ogilvy & Mather SC Johnson Kiwi Shoe Care United States
Outdoor Advertising Poster Advertising Campaigns Make them listen. Counsel Musicbed United States
Outdoor Advertising Poster Advertising Campaigns Modern Slavery Jung von Matt AG Internationale Gesellschaft f_r Menschenrechte (IGFM) Germany
Outdoor Advertising Poster Advertising Campaigns Pass The Heinz DAVID Miami The Kraft Heinz Company Heinz United States
Outdoor Advertising Poster Advertising Campaigns The Soy Sauce Posters Ogilvy & Mather Japan GK Sagawa Shoyu Sagawa Soy Sauce Japan
Outdoor Advertising Poster Advertising/Existing Sites DTF Wieden+Kennedy New York OkCupid United States
Outdoor Advertising Poster Advertising/Existing Sites Follow The Arches Cossette McDonald's Restaurants of Canada Canada
Outdoor Advertising Poster Advertising/Existing Sites Women Ogilvy Brasil Forbes Brasil Forbes Magazine Brazil
Outdoor Advertising Poster Advertising/Interactive Sites THE VIRTUAL CRASH BILLBOARD Serviceplan France DRIEA / Parisian Road Safety Authority France
PR Creative B2C Campaign Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Fran_aise de Singapour Cine-Club Singapore
PR Creative B2C Campaign The IKEA Human Catalogue BBH IKEA United Kingdom
PR Creative Use of Media Dyslexic Sperm Bank Y&R London Made By Dyslexia United Kingdom
PR Creative Use of Media HeroSmiths Energy BBDO Bayer Bayer Aspirin United States
PR Creative Use of Media IKEA Pee Ad _kestam Holst NoA IKEA IKEA Sweden Sweden
PR Creative Use of Media Loving "It" Grabarz & Partner Burger King Burger King Deutschland Germany
PR In-Market Campaign BVG x adidas ? The ticket-shoe Jung von Matt Berliner Verkehrsbetriebe (BVG) Germany
PR In-Market Campaign The Immunity Charm McCann Worldgroup India Ministry of Public Health Afghanistan India
PR Integrated Campaign Christie's - The Last da Vinci Droga5 Christie's United States
PR Integrated Campaign The Gene Project adam&eveDDB Marmite United Kingdom
PR Multi-Market Campaign Faroe Islands Translate Mensch Visit Faroe Islands & Atlantic Airways Denmark
PR Product Launch LA FOR_T ? BET ON A MURDERER France T_l_visions France T_l_visions France 3 France
PR Product Launch Putting the Roid in Android BMF Sportsbet Australia
PR Public Affairs Campaign Black Supermarket Carrefour Carrefour France
PR Public Affairs Campaign Prescribed to Death Ketchum & Energy BBDO National Safety Council United States
PR Public Affairs Campaign Teddy Gun FCB Chicago Illinois Council Against Handgun Violence United States
PR Public Affairs Campaign The most German supermarket Jung von Matt EDEKA Zentrale AG & Co. KG EDEKA Germany
PR Public Affairs Campaign Trash Isles AMVBBDO LADBible & Plastic Oceans United Kingdom
PR Reactive Response IKEA_s response to Balenciaga ACNE IKEA Sweden
PR Reactive Response KFC 'FCK' Mother London KFC United Kingdom
PR Use of Digital & Social Media Go Balls Out FCB New Zealand Testicular Cancer New Zealand New Zealand
PR Use of Digital & Social Media KFC | 11 Herbs & Spices Wieden + Kennedy KFC United States
PR Use of Digital & Social Media Live Looper BBDO New York Downtown Records United States
PR Use of Digital & Social Media To The Last Tree Standing Ogilvy & Mather Poland Greenpeace Poland Greenpeace Poland
PR Use of Digital & Social Media Trash Isles AMVBBDO LADBible & Plastic Oceans United Kingdom
PR Use of Events A Day Without Whopper DAVID Buenos Aires Burger King Argentina
PR Use of Events Car Curling Voskhod SM Polis Insurance Russian Federation
PR Use of Media Relations Potatoes on Mars Memac Ogilvy Dubai CIP - The International Potato Center United Arab Emirates
PR Use of Media Relations Tomorrow's News BBDO New York Sandy Hook Promise United States
PR Use of Media Relations Trash Isles AMVBBDO LADBible & Plastic Oceans United Kingdom
Writing for Design Writing for Brands Brighton Women's Centre Baxter and Bailey Brighton Women's Centre United Kingdom
Writing for Design Writing for Poster Design All the World's a Song Rodgers Townsend DDB Pianos for People United States
Writing for Design Writing for Printed Materials & Graphic Communications Ford Ranger Direct Mailer J. Walter Thompson New Zealand Ford of New Zealand New Zealand
Writing for Design Writing for Printed Materials & Graphic Communications GO Etiquette Book DDB Canada Toronto GO Transit Canada
Writing for Design Writing for Printed Materials & Graphic Communications How Words Work Verbal Identity Verbal Identity United Kingdom
Writing for Design Writing for Printed Materials & Graphic Communications Palau Pledge Host/Havas Palau Legacy Project Australia
Writing for Design Writing for Printed Materials & Graphic Communications Paper Wraps Stone Build Arjowiggins United Kingdom