180LA Goes All In for adidas

adidas celebrates week one of training with NFL Rookie of the Year Robert Griffin III in a new spot from 180LA. "Blow Up" follows RGIII, Notre Dame and high school national football champion John Curtis (LA.) High School during the off season, working out and training for the upcoming season, blowing out the competition and in the process literally blowing up the trophy cases and stadiums surrounding them.

 

 

The spot, directed by Park Pictures' Lance Accord, highlights the new Impact Camo men's collection from adidas, which is inspired by RGIII himself and used to enhance off-season training. The design is meant to be aggressive, visible, and disruptive much like the meteoric success of its football star muse.

 

"This idea really captures everything RGIII is working for this off season," explains 180LA's Zac Ryder. "We wanted to show that all of his successes and failures of last year don't mean a thing. All that matters to him right now is getting ready for week 1 of next season."

 

Credits

 

Campaign: adidas – all in for week 1

Length:  :60 / :30 / :15

Spot: “Blow Up”

Client: Adidas

 

Agency: 180LA

Executive Creative Director: William Gelner  

Creative Directors: Grant Holland, Gavin Milner 

Copywriter: Zac Ryder

Art Director: Adam Groves

Head of Production/Managing Partner: Peter Cline

Head of Broadcast/Senior Producer: Natasha Wellesley

Director of Client Services: Chad Bettor

Account Director: Jerico Cabaysa

Account Manager: Paul Kinsella

Planner: Mitch Polatin

Business Affairs Manager: Nestor Gandia

Production

Production Co.: Park Pictures

Director: Lance Acord

DOP: Lance Acord

Executive Producer: Mary Ann Merino

Line Producer: Aris McGarry

Production Designer: Jeffrey Higinbotham

Stylist: Kameron Lennox

Football Trainer: Simon Fathers

Casting Director: Michael Fisher

Shoot Location: Los Angeles & Pensecola, Florida

 

Editorial 

Editorial Company: Rock Paper Scissors

Editor: Stewart Reeves

Executive Producer: Carol Lynn Weaver

Producer: Cristina Matracia, Meagen Caroll

Assistant Editor: Luke Mcintosh

 

Completion/Special Effects

Colorist: Adam Scott

Transfer Facility: The Mill LA

 

Online/VFX: A52

VFX Supervisor/Flame Artist: Patrick Murphy

CG Supervisor: Kirk Shintani

2D VFX Artist(s): Patrick Murphy, Steve Wolffy, David Parker

3D Artists: Ian Ruhfass, Vivian Su, Chris Janney, Joe Paniagua

Producer: Scott Boyajan

Executive Producer: Jennifer Sofio Hall, Megan Meloth

 

Recording Mix

Recording Studio: Eleven

Date: Feb 15th, 2013

Mixer: Jeff Payne

Asst Mixer: Ben Freer

Executive Producer:  Caroline O’Sullivan

 

Music/Sound Design 

Music Co: Human