180LA Absolves Smart Phone Sins with Boost Mobile's New Campaign
Overusing your smart phone has become stigmatized.
It seems like every week there’s a new article posted about how terrible it is that people are buried in their phones, how we have no smartphone etiquette, or how we need to stop indulging at inappropriate times.
The provocative new short films from Boost Mobile and 180LA want to celebrate these behaviors and enable and encourage people to use their phones always, any place, and any time – because with our Data Boost Plans, which provide choice and flexibility, there are no more taboos.
