180 Amsterdam Merges with Kingsday to Form 180 Kingsday

The 180 micro-network is set to bolster its global offering and leadership through a strategic merger between its award-winning Amsterdam office and Kingsday, the next generation creative agency with digital and data at the core.

Building on its established presence in Amsterdam, 180 will expand its European office with immediate effect to create a globally-minded agency with deep local knowledge and a history of international experience – 180 Kingsday.

The agencies have come together around a shared ambition to create work that shifts perspectives and gets the world talking. The new combination embodies a dynamic mix of 180 Amsterdam’s international creativity with Kingsday’s cutting-edge digital and social expertise.

As part of the merger, Al Moseley will step into the role of International President working across the 180 micro-network to spearhead global growth and creativity. Commenting on the merger, he said: “Both 180 Amsterdam and Kingsday have exceptional track records in their own right, so the union of the two brings incredible potential for the future. With complementary expertise and multi-market perspectives, 180 Kingsday is now fully equipped to build ideas that make iconic brands famous, human and seamless.” 

Sander Volten, the current president of Kingsday, will become CEO of 180 Kingsday in Amsterdam, bringing with him extensive experience in the digital world. Volten said: “180 Kingsday is a new breed of integrated agency, famous for both legendary brand work and smart creativity with digital, social and data at the heart. Born from organic collaboration and shared values, the new partnership will take the two agencies to new heights – together.”

Michael Allen, 180’s Global CEO, added: “This is an important step in the growth of our global offering as we continue to build integrated teams across offices designed to support local and global clients. Given their combined experience, passion and brand focus, Sander and Al will absolutely deliver the type of work that our clients expect from 180.”

180 Amsterdam has built a reputation for groundbreaking creative work producing heavyweight campaigns for the likes of United Colors of Benetton, UNICEF and Playstation. As part of the wider 180 micro-network, the agency has won worldwide recognition for impactful work that influences change and drives meaningful cultural conversation.

In Kingsday, the agency has found a creative ally with rich expertise in building value around brands by using data-driven insights to fuel creativity. With a strong emphasis on digital and social, the five-year-old start-up has produced outstanding work for both Dutch and international brands including Heineken (Affligem), MINI, PepsiCo, Rabobank, Exact, Nissan (UEFA Champion’s League) and Smint.