The Immortal Awards is a global competition open to all members of Little Black Book. Members may submit up to five entries for consideration, depending on their membership.
All entries must be made for a commissioning client. It is the responsibility of the entrant to ensure that they have the commissioning client/brand-owning company’s permission to enter the work.
All submissions will be made online via The Immortal Awards entry system
Entries Open: 21st March 2018
Final Deadline: 3rd September 2018
Online Pre-Judging: October
Judging: 2nd November
Winners Announced: 5th November
You must have an active Little Black Book subscription throughout the judging period for your entry or entries to qualify for The Immortal Awards. The final round of judging takes place on Friday 2nd November 2018.
Campaigns and single entries must have first aired, broadcast, displayed, launched or published between 1st September 2017 and 31st August 2018.
Entrants may not submit a campaign or single entry that they have entered in previous years.
Once entries are submitted, they cannot be amended or withdrawn after 3rd September 2018.
All work submitted must be in the exact form that it was aired, broadcast, displayed, launched or published in. Conceptual advertising, director’s cuts and spec ads are not eligible.
Little Black Book may refuse entries that are offensive, in bad public taste or breach advertising codes, ethics or morals.
If the jury raises any questions or makes any requests at any point during the voting process, Little Black Book may contact the client or any related parties regarding the authenticity and validity of a submission.
Number of Entries
Any LBB member can enter work into The Immortal Awards. Each member’s number of entries is dependent on their level of membership:
Gold - 5
Silver - 2
Bronze - 1
It’s not possible to purchase additional entries outside of your current LBB membership. Bronze and Silver members may upgrade their memberships to receive additional entries.
If you aren’t a member then you can’t enter. To purchase a membership, or to upgrade your current membership, please contact firstname.lastname@example.org
For traditional brand-led campaigns and/or single entries that showcase incredible ideas, exceptionally executed
This category will celebrate incredible ideas, exceptionally executed. Entries into this category are for majority of traditional brand-led campaigns and/or single entries.
For charity, pro-bono and restricted budget clients whose campaigns and/or single entries have a public service element
Celebrating creativity that positively impacts culture and helps progress the world, Social Good is the home of campaigns and single entries that go beyond impacting brands by offering a public service element. Whether it’s a charitable organisation, a non-governmental organisation or a public service initiative, clients are willing to take bigger creative risks on smaller budgets. Entrants into this category will be judged separately to traditional brand-led campaigns.
HEALTH & PHARMA
For medicinal and healthcare clients with campaigns and/or single entries that are highly restricted and regulated
The healthcare and pharmaceutical industries pose immense challenges to creativity thanks to their highly restricted and regulated nature. Entries into this specialist category take this into account, recognising and understanding the approaches to, and execution of, creativity under such conditions. Entrants into this category will be judged separately to traditional brand-led campaigns.
For media agencies, PR companies and data-driven campaigns
Not only is it enough for incredible ideas to be exceptionally executed, they must be ingeniously implemented to stand out in this ever-expanding multi-channel world. From media agencies devising unique channel strategies, to PR agencies building trust through earned-media exposure, entries into this category will see the creative use of data, insight, planning and strategy at their hearts in attempts to engage consumers.
A campaign unites a central creative concept or idea across multiple executions and/or media types. Whether it’s a multi-media or single-medium campaign, entrants will be judged on their effectiveness and creativity across a number of executions. Primarily for entrants to submit overarching ideas and campaigns, entrants must include a minimum of two campaign elements which can be of the same medium.
When it comes to story-telling, film is one of advertising’s most traditional mediums and is the backbone of many advertiser and brand campaigns. This medium includes all moving image content, regardless of duration, from traditional TVCs and promos to fashion films and branded content (and anything in between).
RADIO & AUDIO
Entries into this medium must be more than just noise, telling brand stories and communicating brand messages sonically and innovatively. This medium includes creativity in sonic communication and technology across all aural content, from radio broadcasting, audio streaming (eg Spotify, Soundcloud ads), podcasts, internet advertising and downloadable content.
PRINT, PRESS & PACKAGING
With film covering all traditional and non-traditional moving image entries, this medium is the home of the still imagery and design. Celebrating print, poster, photography and flat-packaging work, this medium includes all types of printed materials and awards entries in published media, including books, magazines and covers as well as posters.
Anything that exists and embraces digital media and technologies – including desktop, tablet and mobile platforms – to interact with an audience can enter into the digital category. Entrants into this category will embrace creativity that is experienced digitally, including (but not limited to) VR, AR, AI, apps and websites.
OUTDOOR & EXPERIENTIAL
Outdoor and experiential executions appear in public spaces or are experienced out of home. Entries into this category include, but are not limited to, activations, billboards (both traditional and digital), immersive experiences and live events.
PRODUCT & INVENTION
The Product & Invention category is the home of creativity that communicates a brand’s message through a physical invention, product or tool. Entries into this category include, but are not limited to, electronics, fashion, furniture, homeware and wearables.
File Sizes & Formats
Please follow the guide on the submission form for suitable file sizes and formats at the point of submission.
Entrant companies may be contacted for hi-res files if their submissions reach the final round of judging and/or The Immortal Awards Showcase.
The judging process will consist of two stages. In the first stage, our jury will select a shortlist of entries in a round of online judging. In the second stage, our jury will come together at an international location to select which shortlisted entries will receive a Commendation, Immortal Award or the one available Grand Prix equivalent.