Sjöberg made his directorial and producer debut in 2007. His campaign for Yoplait helped launch the Yoplait brand in Sweden.
Over the years, Sjöberg has assisted in other high-end campaigns including Nike’s ‘What-If’ campaign and a promotional spot for the artist Moby and Madonna. He has also produced as Senior Agency Producer for Honesty, campaign commercials for the brands H&M, Scandic Hotels, Halebop, Pepsi and Fisherman’s Friend. Latest as a Motion Director at ad agency Garbergs for clients like, Nordiska Kompaniet, Bris, Bjorn Borg, Odd Molly and Sten & Ström.