Under the Influence: Loni Edwards, The Dog Agency
Join iris as we turn the boring industry conversation on its head, take it to town and buy it a drink (or maybe two or three…)!
Loni Edwards is the Managing Partner of the The Dog Agency
(TDA), the first management agency to focus on animal celebrities. She manages her own celebrity dog, Chloe The Mini Frenchie, who happens to have a whopping 140k followers on Instagram
, as well as some of the biggest names in the celebrity pet world.
Launched in 2015, TDA has been featured in the Wall Street Journal
and has worked with a wide range of brands such as Google, Dyson, 20th Century Fox, Barneys New York, Accor Hotels, Purina, Merck and Nikon.
Loni (and Chloe!) will join us at our New York office to talk about the rise of influencer marketing, how she handpicks and cultivates talent, what it’s like to manage the career of a celebrity dog and how people can turn their own pets into social media influencers.
Attendees are encouraged to bring their dogs!