The Summit Marketing Effectiveness Award (MEA) recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace.
The business of advertising is about creatively and effectively executing a client's goal yet, advertising firms face a number of barriers in reaching the end result. The Summit MEA offers firms an opportunity to demonstrate how they have overcome barriers and achieved objectives. The Summit MEA gives firms the chance to highlight their creativity and effectiveness by asking and looking deeper into:
The Big Idea - Strength of and creative approach.
Strategies used to overcome barriers.
How approach moves the audience closer to action through the use of creative execution and strategic planning.
Whether the creative successfully influences, changes or reinforces the knowledge, attitudes or beliefs of the audience?
Winners of the Marketing Effectiveness Award benefit from the prestige associated with Summit International Awards. SIA stands apart by offering a truly competitive environment where entries are judged alongside each other by a professional jury. SIA makes its competitions affordable and accessible to the industry, and offers streamlined Internet submissions and a friendly, knowledgeable customer service staff. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner.