La Plage Croisette Beach (opposite the Miramar)
Open Tuesday 20th June - Friday 23rd June, 10:30am-6:00pm
Breakfast for sponsors from 9:30-10:30 daily
Happy Hour: Daily 4pm-6pm
2017 will the 8th year for LBB's fabulous beach. This year, we are joined by the following sponsors (with more to be announced!):
Adobe, ARRI Rental, Best Ads on TV, Burger Films, CHEAT, Chesterfield Insurance Brokers, Cutters Studios, Focus Music, The Good Film Company, Honeycomb, ITB Worldwide, Jungle Studios, Kapagama, London International Awards, MADAM, Native Music, NMR, Rushes, Sawt, Taylor James, Trizz and ZOO Digital.
For information on sponsoring, please contact Sarah Cooper sarah@LBBOnline.com.
The LBB & Friends Beach has become the place to network, make deals, socialise, grab lunch, hold meetings and even just take a dip in Cannes every year. With the support of our sponsors, we have been able to bring this free event to the Lions festival each year and we will be back for 2017.
The idea for the beach began years ago. At that time, the beaches were not hired out and most of the people we met said that in all the years that they had been attending the Lions, they had never been in the Med! This was a time before the Gutter Bar; a time when only Print & Poster and Television were celebrated with award shows; back when you could get a table at the Colombe D'Or as a walk in; and 'Millennials' weren't even a thing. Apart from the the opening gala, the beaches were all closed at night.
It seemed a shame to bring thousands of people to Cannes for this festival and not make use of the very resource that had brought fame and fortune to Cannes in the first place - the beach! As we were having this realisation, we were also sprinting up and down La Croisette in our 'non-beach attire' from screening to cancelled meetings. We just weren't meeting up with the people we wanted and needed to see.
Frankly, we would have given our eye teeth for a beach lounger to just sit on. If we could then lean over to top up our Badoit and strike up a conversation with a potential client, well, that would have been golden. So, we decided to make that place where everyone could meet, stop in and just set up camp.
It's the physical embodiment of LBBOnline; a community where Adland can get together to share ideas and forge new partnerships.
Every year gets bigger and better. Almost 1,000 people came down to the beach every day in 2016, with people queuing to collect their wristbands all day long.
We (LBB & our awesome co-hosts) really look forward to seeing you all out there this year. You can’t miss us – we’re opposite the Miramar and you’ll see our (friendly) heavies on the door.
FAQ About LBB & Friends Beach
Who is invited to LBB & Friends Beach?
The 'Friends', our co-hosts and sponsors will all be on the beach and will be inviting their clients from all over the world;
Bronze and Silver company members of LBBOnline will each receive a set number of wristbands for the beach in 2017. This includes most agency networks. If you are not sure whether your company has a membership, contact Sarah@LBBOnline.com to find out. *This is the best way to make sure that members of your team can represent your company on the beach;
Our LBB/LAB clients will be invited;
Jury members, and other celebrated guests.
How can I collect my wristbands?
Wristbands can be collected on the beach between set times from Tuesday through Friday. Times TBA.
They will also be available on the Monday afternoon/evening in Cannes, from the beach. Times TBA
We will also have some days when they can be collected from our office in London prior to the festival. Dates and times TBA.
If you are an LBB/Lab client, or an LBB Silver or Bronze member that will be active for June, then we can arrange to post you your wristbands in advance.
How can we become sponsors of the LBB & Friends Beach?
Contact sarah@LBBOnline.com for details.
Can I reserve a table on the beach for lunch and meetings?
Only sponsors can reserve tables in the beach restaurant.
Can I reserve loungers on the beach?
These are available on a first come, first served basis each day.
Are towels available on the beach?
Yes. One of our sponsors, the London International Awards, are providing towels free of charge, while supplies last. You can come and use one, then take it home with you. Once these have run out, the beach restaurant can rent them to you for the day for a charge.
Can I order food and drink on the beach?
Yes. There is fabulous wait staff on the beach. The head chef designs a special menu for our beach that includes French classics, light dishes and a big burger and fries. Try the creamy truffle pasta. It will put you to rights. The restaurant opens for lunch and stops serving before Happy Hour at 4. The restaurant area will be closed for lunch orders on Friday as we will be hosting our lunch for the sponsors that day but you can still order food on the beach.
Can I bring a large group down with me to the beach?
Only if they all have wristbands, or are on the RSVP list at the door.
What do I do if I get invited to the LBB & Friends Beach?
In the invitation, there will be a link for you to RSVP. You MUST RSVP in order to be on the list at the door. We will only have one list on the door and that is the people who have RSVPed for the event.
Can I swim?
We'd be insulted if you didn't! And there are watersports for hire from the end of the pontoon. Don't forget your inflatable swan.
Do I need to keep my wristband on?
Yes. Without a wristband, you will be asked to leave and you will not be served at the Happy Hour bars. We're pretty nice but we can get a little tetchy when we're hot and tired...
What is the dress code?
Clothing is required.
Will there be music?
Our music sponsors will be DJ-ing during Happy Hour. Bring your dancing flip flops.
More questions? Email sarah@LBBOnline.com.