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Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel and Behave

Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel and Behave

Organised by Draftfcb

Date June 20, 2013 5 p.m. to June 20, 2013 6 p.m.

Cannes, France

About

Social psychologist and marketing professor Adam Alter's current New York Times best-seller, Drunk Tank Pink, illuminates the forces that unconsciously yet dramatically affect the decisions we make every day.

From the importance of names, symbols and colors, to how external contexts like the environment and weather change our attitudes, moods and, most importantly, our choices, Drunk Tank Pink tells us more about consumer behaviour, branding, and marketing than many texts described as “marketing and branding” books.

In this forum, Adam and Matthew Willcox, Executive Director of the Institute of Decision Making at Draftfcb, talk about the science behind why context has a surprising and powerful effect on human behaviour, and discuss how brands have artfully used or can use this knowledge to be more effective.