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D&AD Training: Crafting Relationships

D&AD Training: Crafting Relationships

Organised by D&AD

Date Feb. 27, 2017 9:30 a.m. to Feb. 27, 2017 5:30 p.m.

London, UK


Course Outline

Susie’s session is dedicated to mastering the so-called soft skills. That’s to say those that enable you to navigate successfully the choppy waters of business relationships. Susie delves into the psychology of the different types of personalities you are likely to encounter in your working life – and how best to deal with them. She teaches you to know when and with whom to stand your ground, and when and with whom not to. She does all of this in an interactive workshop that encourages the learning of soft skills in a practical way.

Susie knows that the only way to build relationships is to work at them. You will take away:

Influencing style tips
A conflict management tool
The grounding to forge a psychological contract
​By the evening, though, you will have honed your negotiation techniques and working methods to such a degree that you will be much better able to influence and inspire.

In fact, you may even start to enjoy the cut and thrust of business negotiations, not dread them. 

Learning Outcomes

Understand how to use your influencing style to the fullest
Learn models and tools such as Thomas Kilmann’s Conflict Model, the Influencing Styles Model, the Psychological Contract adapted from the Harvard Business School and E Kubler-Ross’s Change Curve
Understand how you can modify your usual standpoint to glean better results
Know when to stand your ground and when to concede to another point of view
Think about how your working practices could be improved upon with your clients and colleagues
Improved listening skills
Suitable for

This session is aimed at anyone who has working relationships with clients, internal partners or external agencies that require trust and respect. 

Your Facilitator

You could say that Susie Galbraith has advertising in her blood. Her father worked in the business. So, when she started work, she followed in his footsteps, and got a job as a writer at Kingsley, Manton and Palmer. But she wasn’t happy in that role. The Creative Director, Tony Bodinetz, suggested she try account handling instead. Suddenly, she felt at home, going on to work at Saatchi & Saatchi, WCR Abbott, Mead Vickers, DFGW and Banks, Hoggins, O’Shea.

She now regularly hosts training sessions through D&AD for many different companies. Sarah Murfin, a Senior Graphic Designer at The Football Association who attended the session said, “Fantastic, valuable insight into how we can improve our ways of working and managing clients effectively”. 

Former Account Director, now trainer and consultant, you'll be in safe hands with Susie. If you're curious about what else she's been up to, find out more below.