A breakout session at the ANA Financial Conference:
CHALLENGES OF GLOBAL PRODUCTION
More and more, marketers are seeking to globally leverage their assets and production spend. Global production challenges, however, can be daunting in their complexities, and very costly in execution. This interactive discussion will feature a panel of experts from global marketers Anheuser-Busch InBev, Hershey’s, and Kraft Foods as they walk us through the myriad of creative, production, and legal challenges involved. Learn from their experiences, hear best practices, and take away a framework for the global production process that marketers and agencies can apply immediately.
Senior Manager, Global Advertising Services
The Hershey Company
The Landgraf Group (representing Kraft Foods)
Manager, Creative Develpment/Production