Primo is a boutique production company & production service company, founded in 2008 by Nico&Martin our leading Directors & company owners.
We are committed to great work and excellence in all aspects of production.
Primo is a production company with headquarters in Buenos Aires, and running offices in Sao Paulo, Barcelona, Madrid and Santiago de Chile. It also has partners in Paris, Berlin, Los Angeles and London among others. Since 2008, the company founded by Nico Perez Veiga and Martin Kalina has done remarkable work, earning a place amid the most renowned production companies in Latin America.
Among the most important projects from the past 5 years, we can name “Dads in Briefs” for BGH, ‘1000 Miles of Luca’, ‘Out There’, a web series for Studio+, ‘Not Just a Pretty Hairstyle’, for Axe, ‘December’ for Tarjeta Naranja, Unilever ‘Farewell to the Forest’, ‘Stay On’ for Powerade, Nike ‘Street your Game’.
Primo has worked in numerous occasions with important agencies such as Ponce Buenos Aires, Del Campo Saatchi & Saatchi, MTV Networks, Young & Rubicam, BBDO, JWT, Santo Buenos Aires, Publicis Graffiti, Leo Burnett, BBH, Ogilvy Chicago, McCann NY, Young & Rubicam Nueva York, NY Gris, Wieden + Kennedy, JWT London, Sra Rushmore, Almap BBDO, F / Nazca Saatchi & Saatchi, McCann Erickson Milan, LOLA Madrid, Broomley, Lapiz, Moroch, Conill, Latinworks, La Comunidad, Dieste y Concept Café, amidst many others.
Our Production Services Department opened in August 2010 and has since offered production services to some of the most important companies in the world. Projects that stand out from our Services Department are EVIAN "Baby and Me", produced by Iconoclast París and directed by We Are From LA, shot in Buenos Aires in January 2013; Jaeger Le Coultre Worldwide campaign directed by Rob Chiu and produced by Standard Films, shot in BA in February 2015; and the latest campaign for Apple Watch, shot in Buenos Aires, directed by Megaforce and produced by Iconoclast US.
Primo has been awarded Best Production Company several times in Festivals like San Sebastian, in 2010, Argentinian Creatives Circle in 2012, 2014, 2015; Ojo de Iberoamerica in 2009, 2010, 2012 & 2013. In 2009, Primo obtained the fifth position in Cannes Lions Palme d’Or and the 4th place in Gunn Report in 2012, where Nico y Martin also got the 3rd spot in the most awarded directors list.
Among the long list of awards that Primo has obtained for individual projects, we can name here a few: 1 Grand Prix in Outdoor at Cannes Lions, 2 Gold Lions in Film, 1 Silver Lion in Film, 5 Bronze Film Lions, 2 Golds and 1 Bronze at Clio, 2 D&AD, 2 Golds at LIA, 1 Gold Medal at Montreaux, 2 Golds at New York Festival, 1 Grand Prix at San Sebastian, 2 Grand Prix at Wave, 1 Grand Prix at Argentinian Creatives Circle Award, 1 Grand Prix at Ojo de Iberoamérica, 1 Grand Prix at Ciclope Craft Festival.