In a post-digital age it’s tempting to believe there is a diminishing role for traditional advertising. The truth is, nothing delivers the speed and scale of attitudinal and behavioural change like advertising. Even now.
Put simply, big brands need big ideas to solve big problems.
Importantly, the way we develop and deliver those big ideas uses every opportunity enabled by new technology. Data allows us to understanding people at a depth never before imagined. New media gives us razor-sharp targeting. And the social loop enables testing, measurement and amplification.
At Ogilvy, we create powerful ideas, content and platforms. Ideas that drive people to think and feel differently.