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Murphy Cobb Associates

Murphy Cobb Associates

Consultants

London, 1 Fore Street

EC2Y 5EJ

London, UK

Telephone: +44 203 829 7309
E-mail: pat@murphycobb.com
Website: http://www.mcaint.com/about/

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The Company

Founded in 2005, MCA is in business to help advertisers around the world maximise the efficiency of their communications production investments. We audit, benchmark, review, strategize, advise and project manage for some of the world's largest marketing spenders across multiple channels including TV, Digital, Radio, Print, Experiential, Events & PR.


Our People

Hugely experienced in the fields of TV, print and digital production, our dozens of consultants, from Sydney to São Paulo, have an average of over 20 years' experience in the field.

As well as this frontline production experience, our management have held senior roles in client procurement and marketing, as well as within advertising agencies. We know what's important to all stakeholders, and unlike many competitors, are able to support our frontline consultants with a team of highly experienced client-facing account directors and regional business leaders.


Our Philosophy

We were founded with a simple insight: that a consultancy which can marry procurement rigour with creative sensitivity would prove invaluable to corporates seeking more economic ways of executing high quality creative work. So it has proven. No one knows better how to walk the perilous line between cost and creativity: we knew years ago that saving money while degrading the outcome is the worst possible "success".

Our clients know we will use our insight and experience to deliver the best commercial results; and their agency partners know that we can be trusted not to damage creative outcomes by insensitive budget cutting. The proof? The number of globally award winning advertisements we have consulted on since our founding.


Our Global Experience

No one works with more clients, in more markets, on more briefs than MCA; we use that day-to-day experience to inform ever-better solutions for our clients, through the range and depth of our benchmarks, the ingenuity of our tools, and the simple commercial common sense we bring to every job we do. All over the world, we help major advertisers transform the efficiency and effectiveness of their advertising production using our insights, data, and industry credibility.


Specialties

Advertising Production

Quite simply, we maximize our clients' production investment.

- We help them throughout the process, from brief, to delivery and beyond. We do this in a number of ways:

- We consult on major strategic sourcing initiatives, such as roster creation and consolidation, unbundling/decoupling, insurance wraps, distribution tenders and talent policies

- We offer our clients automated budget building technologies and online benchmark database tools, to help them plan better, and ask the right questions of their agencies

- We advise on "stretch" budget-setting – both annual and at the start of campaigns – to promote substantial cost avoidance from the start of a project

- We advise on the budgetary impact of campaigns in development, to make sure there are no nasty surprises once there is a signed-off, fully researched idea down the line

- We accurately ballpark final, approved scripts, and ensure compliance to pre-bid best practice

- We benchmark and challenge agencies’ production estimates, making sure that every penny is justified in achieving the best creative outcome

- We accompany clients through the entire pre-production process, ensuring their voice is properly heard

- We audit agency reconciliations

- We consult on creating best practice, streamlining ways of working and embedding more efficient process – resulting in comprehensive guidelines

- We train our clients’ teams to become more knowledgeable and confident in creative production

- We can advise on production technology, such as digital workflow and asset management


Agency Management

We help our clients, advertisers, work more efficiently with their creative agencies and thereby maximize their investment in them. We do this in a number of ways:

- We help our clients align their agency needs with their brands business and communication objectives

- We can advise on the best and most appropriate type of remuneration and performance related pay for our clients

- We provide our clients with up-to-date local marketplace knowledge of the agency landscape to ensure the best outcome in the pitch process

- Our approach guarantees maximum transparency throughout the pitch and negotiation process

- We have an accurate benchmarked cost database by market and for different agency profiles and disciplines

- We can advise on the best and most appropriate type of remuneration and performance related pay is appropriate for our clients

- We improve our clients’ marketing capabilities through a wide of variety of workshops. for example “Briefing Agencies” and “Judging Creative”

- We consult on agency relationship management to enable long-lasting, mutually beneficial relationships between our clients and their agency partners