MullenLowe Open is a behaviour-driven activation agency. We create customer experiences at the convergence of shopper, digital and direct marketing. With expertise in retail, eCommerce, CRM and experiential, we help our clients to deliver integrated campaigns with commercial bite.
We have offices in 10 countries with our flagship in London. As part of MullenLowe Group, we are connected to 95 offices in 60 countries.
Our ideas are built from these three simple thoughts.
ATTENTION: Brands are fighting apathy and indifference above all else. Our ultimate goal is to create an unfair share of attention for our clients’ brands.
BEHAVIOUR: We love the brands we buy, not buy the brands we love. When we map the customer journey we combine research, data and behavioural sciences to identify the most important moments of intent.
CONTEXT: Information is meaningless without context. Our deep understanding of retail, tech and direct channels shapes the experiences we create.