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Inition

Inition

Production Company

23 Curtain Road

EC2A 3LT

London, UK

Telephone: +44 (0)20 7377 2949
E-mail: inition@inition.co.uk
Website: http://www.inition.co.uk/

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Home of the Extraordinary

Based in Shoreditch in east London, INITION is a production company with a difference. Specialising in the development of immersive, installation-based experiences, we aim to bring great content to new technology platforms including 3D printing, 3D scanning, augmented reality and virtual reality.

Our Demo Studio

Located beneath our office, INITION’S Demo Studio provides a glimpse into the future of emerging interactive technologies and a showcase of our virtual reality, augmented reality, 3D printing and huge variety of other installation-based work.

To view our extensive range of future technology, or experience one of our extraordinary installation-based projects, contact us to arrange a tour or demo..


Specialties

WE ARE A MULTIDISCIPLINARY PRODUCTION COMPANY SPECIALISING IN PRODUCING INSTALLATION-BASED EXPERIENCES THAT HARNESS EMERGING TECHNOLOGIES WITH CREATIVE RIGOUR.

With a track record spanning over 13 years and hundreds of installations in both the UK and abroad, we are known for leveraging new technologies for creative communications well before they hit the mainstream; we’ve been augmenting reality since 2006, printing in 3D since 2005, and creating virtual realities since 2001.

From our Shoreditch London location, with our 2,000 sq ft Demo Studio, we’re able to showcase our work, along with the latest developments in virtual reality, augmented reality, gestural interfaces3D and holographic displayshaptics, 3D printing and scanning tools to name a few. As technology develops at an ever increasing rate, our Demo Studio provides vitally important hands-on experience for our clients, enabling an informed starting point for any new project.

INITION also provides professional users of 3D with complete technology solutions, drawing upon our own experience and our global network of suppliers.

As a SuperCommunications company, we’ve got the added benefit of having a team of talented IT, content, production and post-production specialists to call upon which allows us to deliver truly unique, outstanding multidisciplinary work for our clients.


Clients

We’ve worked on a number of ground-breaking projects for a diverse portfolio of clients including: Topshop, Vodafone, Nissan, Top Gear Live, Sacramento Kings, LG, Samsung, Selfridges, John Lewis, Shell and Gadget Show Live – to name a few.


Awards

- BT RetailWeek Technology Awards 2014 - ‘Project of the Year- Topshop VR catwalk 

- Event Technology Awards 2014 - Best Hybrid / Virtual Event - Topshop VR catwalk 

- OPP Awards for Excellence 2013 - Best Innovation, AR for property

- Smart Future Minds Award 2011 - 3D scanning and printing

- British Television Advertising Awards 2010 - The Digital Cinema Media Award for -Commercials Shown Only In Cinema (3D) Bronze for Cadbury’s ‘Zingolo’