Grey was founded in 1917 in the garment district as a one-man retail agency. Today, more than 1,000 people work in our New York office, the flagship of the 96-country network. Grey has expertise in all marketing disciplines, including digital, direct, activation, entertainment, sponsorship, public relations and multicultural. Our philosophy and mission have not changed since our founding. For almost a hundred years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917.
Our fully integrated digital team of more than 180 dedicated digital strategists, technologists, producers, developers, copywriters, art directors and account managers offers a complete set of digital capabilities. More than 85% of our clients use Grey for fully integrated work, including the NFL, Pringles, Ketel One, TNT, Marriott, Mike’s Hard Lemonade, Canon and CoverGirl.
Grey's award-winning Activation team develops and produces Famously Effective work for our clients by connecting brands to culture – people, places, trends, events and partners – in ways that capture the interest of consumers and spur them to action. Core practice areas include integrated program development and management; experiential, events and grassroots marketing; strategic partnerships; promotions; influencers, entertainment and celebrity programs; and branded content. Our Activation experts partner with PR to drive maximum program awareness, and work closely with account, planning, creative, digital, design and social teams to ensure flawless integration.
Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialty experts under one roof. We don’t wait for our clients to tell us what services they want; we work together as a team to determine what they need. Call it integration, collaboration or teamwork - we simply call it the everyday practice of doing what’s right.
Grey offers a full range of media planning and buying, channel strategy and digital strategy. We bring a rigorously meticulous approach to all media practices, with media planners and brand planners working together as a team in close collaboration with creative and account management. Our personalized service coupled with strong media and activation plan development, execution and maintenance has proven especially successful for smaller clients looking to punch above their weight in the marketplace.
Grey delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and which barriers keep them from buying. We map and improve the shopping experience from awareness, consideration through conversion, even shortening the journey, while driving loyalty and advocacy. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage,influencing the key visual, product claim & toolkit strategy development. We deliver global store back solutions, which include packaging design, digital & mobile shopper marketing concepting, creative development, and fulfillment.
MOBILE & CONNECTED EXPERIENCES
Since the dawn of the mobile revolution, our Mobile & Connected Experiences team has helped brands connect more deeply with their most valuable customers by creating custom app experiences on phones and tablets. Mobile was just the start. With an anticipated 50 billion connected devices by 2020 — more than 6 for every person on the planet — today we are pioneering experiences for a wide range of smart “things” you hold in your hand, store in your bag, wear on your wrist, and use in your home and car. These experiences will redefine how you watch, listen, and interact with digital content, and offer new ways to engage with brands, friends and family. From strategy to UX/UI design and product development, we transform ideas into the brains and souls for this new universe of connected devices.