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Critical Mass

Critical Mass

Advertising Agency

Bankside 2, 100 Southwark Street

SE1 0SW

London, UK

Telephone: +44 (0) 208 618 1750
E-mail: newbusiness.europe@criticalmass.com
Website: http://www.criticalmass.com/

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Critical Mass is a digital experience design agency with a relentless focus on the customer. We got our start in Calgary, Alberta and have spent the last 21 years building a reputation for handling large, global clients with complex digital ecosystem needs. Today, we have 950 employees across 11 global offices, with expertise that spans strategy, experience design, technology implementation, social media, emerging tech, and data and analytics. We are backed and wholly owned by Omnicom (NYSE: OMC), and our current clients include Apple, BMW USA, Citi, Nissan, Marriott, McKinsey Consulting, SAP, Harley-Davidson, Blizzard Entertainment, Luxottica and many more. Our passion, dedication and perseverance ensures we launch great work on time, on budget, around the world. 


Specialties

Strategic Consulting

CX Consulting

e-commerce Strategy

Brand Strategy

Technical Strategy

Digital Identity

Search Strategy

Social Consulting 


Experience Design 

User Experience

Interaction Design

Website Design

Mobile Applications

Intranets

Physical Experiences

Service Design

Product Design

e-commerce Design


Marketing Communications

Channel Planning

Integrated Campaigns

Social Media

ECRM

Search Marketing (SEM)

Media Planning/Buying

Community Management 


Technology & Implementation 

Solution Architecture

Prototyping

Application

Development

System Integration

Mobile Development

Search Optimization

Quality Assurance

Devops 


Marketing Science

Data Strategy

Consulting 

Segmentation & Targeting

Attribution Modeling

Testing & Optimization

Measurement 

Planning & Implementation



Clients

Citi

Apple

Nissan

BMW

Blizzard Entertainment

Marriott

AT&T

Bayer AG

Mitsubishi Motors

Norwegian Cruise Line

Infiniti

LegalShield

McDonald's

McKinsey & Company

Travel Alberta

Blue Shield of California

BlueCross BlueShield of Tennessee

Toronto Maple Leafs

ASICS

Johnson & Johnson 

SAP




Awards

Cannes Lions Bronze Lion Mobile 360 Video Nissan Star Wars 2017

Ad Rodeo Anvil Anvil Music or Sound Design Famou5 Foundation 2016

Cannes Lions International Festival of Creativity Bronze Lion Digital Craft Nissan North America 2016

CLIO Sport Awards Shortlisted Digital/Mobile Nissan North America 2016

D&AD Awards Wood pencil Digital Design Application Nissan North America 2016

AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Gold Medallion Philanthropic Appeals UNMAS 2015

AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Silver Medallion Website Nissan 2015

AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Silver Medallion Automotive Nissan 2015

Communicator Awards Gold Websites: Music JerryGarcia.com 2015

Communicator Awards Gold Interactive Multimedia: Special Interest UNMAS 2015

Communicator Awards Gold Mobile & Apps: Reference/eBooks House of Anansi Press 2015

Communicator Awards Gold Websites: Fashion Sunglass Hut 2015

D&AD Awards Wood Pencil UNMAS 2015

New York Festival Finalist Interactive Applications: Mobile UNMAS 2015

Web Marketing Association WebAwards Outstanding Website Automobile Nissan Motor Corp. 2015

Web Marketing Association WebAwards Standard of Excellence Fashion/Beauty Sunglass Hut 2015

Web Marketing Association WebAwards Standard of Excellence Advertising Critical Mass 2015