CORD was founded in 2009. We named our company CORD because we wanted to express our desire and ability to connect.
We connect creativity to business, business to the music industry and most importantly, brands to their audiences; all through the power of music.
Music has power. Our expertise lies in being able to harness this power to create deep, meaningful engagement; to build sustainable and recognisable brand image; to help brands and agencies, musicians and the music industry to grow their reputations and thrive.
Daniel Jackson - CEO
Daniel is the author of ‘Hit Brands’ and ‘Sonic Branding’. His background includes time in media agencies, media sales and record labels as well as client-side roles in innovation and marketing. He founded CORD in 2009 to connect brands to music culture.
Elisa Harris - Founding Partner
Elisa founded CORD alongside Daniel M Jackson, and has seen the company grow into a global business. She is a classically trained musician and graduated from the Royal Academy of Music, with a family history firmly rooted in music. She has led some of the biggest brands and advertising agencies in the world on musical journeys of the highest standard.
Anthony Vanger - Managing Partner
Anthony works in brand partnerships, music supervision and rights negotiation for advertising, film, and television. He has worked with agencies including BBDO, McCann-Erickson, MC Saatchi in the US, UK and EMEA. He's developed award-winning music for Mastercard, Dodge, Hyundai and Pantene; and produced the chart-topping electronic series OPERATICA - which sold over 100,000 worldwide.
David Marcus - Managing Partner
David has been with CORD since the very beginning and has helped the agency to grow significantly in terms of both people and offering. He has helped develop and create best-in class sonic branding strategies for multiple Nestle brands, Unilever, Shell, ITV and Barclaycard and is also the co-author of ‘Hit Brands’.
Audio Branding, Brand Partnerships, Sync and Composition
Jaguar Land Rover
Audio Branding Academy Award 2016 - Fruttare, Unilever
Bronze Lion Cannes Lions Health - Pharma 2016 - Produced song for Docusol, 'Make a Nappy Happy, 2' Campaign
Silver Lion Cannes Lions Health - Pharma 2015 - Produced composed score for Erbitux, 'See the Difference' Campaign
Music and Sound Awards - Trailer Score 2015 - Theory of Everything